Marketing Manager

Work Arrangement: Hybrid

We're looking for a Marketing Manager who understands AI and knows how to leverage it to drive smarter marketing strategies, stronger brand positioning, quality lead generation, and measurable business results.

This is more than a traditional marketing role. We're looking for a business-minded leader who combines creativity, data analytics, technology, and commercial acumen to strengthen our brands, accelerate growth, and maximize marketing ROI.

If you understand how AI is transforming marketing and can translate emerging technologies into practical business opportunities, we'd love to hear from you!

1. Marketing Strategy & Brand Leadership

• Develop and execute a group-wide marketing strategy aligned with business objectives and revenue targets.
• Strengthen brand positioning, architecture, and consistency across the group's brands and business units.
• Lead integrated marketing campaigns across digital, social media, content, advertising, and other relevant channels.
• Conduct market research and competitor analysis to identify growth opportunities.

2. AI-Powered Marketing & Digital Innovation

• Understand and leverage AI tools to improve marketing planning, content creation, audience targeting, campaign optimization, and productivity.
• Explore AI-driven insights, marketing automation, and emerging technologies to improve campaign effectiveness.
• Use data analytics to identify trends, personalize customer engagement, and make informed marketing decisions.
• Champion continuous innovation and the practical adoption of new marketing technologies.

3. Lead Generation & Revenue Growth

• Develop and execute quarterly, multi-channel lead generation campaigns that attract high-quality prospects.
• Drive SEO, SEM, content marketing, email marketing, social media, and digital campaigns to increase visibility and generate qualified leads.
• Manage lead nurturing, conversion tracking, and seamless lead handoff to the sales team.
• Leverage HubSpot, CRM systems, and marketing automation to monitor pipeline activity and improve conversion rates.
• Track marketing scorecards, KPIs, and ROI to ensure campaigns contribute to measurable business growth.

4. Business Performance & P&L Management

• Manage the marketing budget, monitor expenditures, and optimize resource allocation.
• Evaluate campaign profitability, cost efficiency, and revenue contribution.
• Use financial and performance data to support strategic decisions and maximize marketing ROI.
• Take ownership of marketing performance and contribute to the organization's overall commercial objectives.

5. Leadership, Risk & Compliance

• Lead, mentor, and develop the marketing team, fostering creativity, collaboration, and accountability.
• Work closely with sales and other business units to align marketing initiatives with organizational priorities.
• Ensure brand consistency, proper intellectual property protection, and compliance with applicable marketing and regulatory requirements.
• Establish clear performance expectations, monitor results, and drive continuous improvement.

WHAT WE'RE LOOKING FOR

• Proven experience in marketing management, brand strategy, digital marketing, and integrated campaign execution.
• Strong understanding of Artificial Intelligence (AI) and its practical applications in marketing.
• Experience using AI-powered tools, marketing automation, analytics platforms, and CRM systems such as HubSpot.
• Demonstrated success in lead generation, demand generation, SEO/SEM, and marketing performance optimization.
• Strong commercial acumen, including budget management, ROI analysis, and P&L accountability.
• Experience leading and developing teams while managing multiple projects and priorities.
• Excellent communication, presentation, stakeholder management, and strategic planning skills.
• A forward-thinking, analytical, creative, and results-oriented mindset.

THE IDEAL CANDIDATE

You are a marketing leader who:

• Thinks strategically but executes with speed and discipline.
• Understands both the creative and commercial sides of marketing.
• Embraces AI as a practical business tool, not just a trend.
• Uses data to make decisions and measure results.
• Builds strong brands while generating leads and driving revenue.
• Takes ownership, leads people effectively, and continuously looks for better ways to work.