Marketing Manager

Role Overview

A Marketing Manager develops and supervises all marketing campaigns of brand/s and monitors the advertising strategies of brand competitors. He manages employees and coordinates with various departments, vendors, and agencies in implementing campaigns. A marketing manager also sets a marketing budget aligned with the business plans and ensures expenditures are within the budget.

Key Responsibilities

• Responsible for the development and supervision of all marketing and communications strategies and successful execution of campaigns for the brand/s;
• Sets marketing budget aligned with the business plans and ensures expenditures are within set budget;
• Create strong media-neutral communication ideas and effective media plan in coordination with concerned departments and advertising/PR agencies, as applicable, and ensures implementation as planned;
• Keeps abreast with market and industry trends by regularly monitors advertising and promotional efforts of competitors and media partners;
• Presents post-promotion or event evaluations on its effectiveness including actual expenses and ROI;
• Managing communications spending and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets to implements the campaign;
• Adopts technology to develop, implement, track and optimize digital marketing campaigns and social media across all channels;
• Collaborates with sales or marketing representatives to fully understand product and communication needs.
• Conducts and analyzes customer survey results, demographics and feedback data to develop new ideas. marketing strategy and advertising in improving sales;
• Drives, train and engage concerned parties to achieve business objectives; Evaluates performance and implements discipline when necessary;

Qualifications:

• At least 3 years experience in the same capacity preferably in retail industry.
• Advanced Digital Marketing & Data Analytics.
• High negotiation, market awareness and sense of urgency.

Work Arrangement

• Semi-flexible full onsite schedule in Malate, Manila.