Marketing Manager (Philippines)

Job Title: Marketing Manager - Philippines

Location: Metro Manila, Philippines

Report to: Head of APAC Brand & Marketing

Job Type: Full-time

About the Role

We are looking for a versatile and result-driven Marketing Manager to bridge APAC Marketing and the Philippines local market. This role will drive brand visibility and sales conversion through a mix of Social, Retail, Events, and E-commerce initiatives.

This position owns local sell-out execution, working closely with distributors, sales teams, and platform partners to translate brand strategies into measurable commercial results, while ensuring consistency with APAC brand direction.

Key Responsibilities

1. Social & Influencer Marketing
2. Manage local Facebook content and influencer collaborations, including localization of regional content to fit local culture and trends.
3. Retail & Channel Marketing
4. Support POSM deployment and in-store visibility in key retail channels, and coordinate with distributors on local promotional activities.
5. Events
6. Support the planning and execution of local offline activities such as roadshows, product demos, and dealer events.
7. PR & Media Relations
8. Support local PR activities by coordinating basic media outreach and maintaining working relationships with local tech media and reviewers.
9. E-commerce Support (Shopee & Lazada)
10. Support traffic-driving activities and campaign execution for key e-commerce moments on Shopee and Lazada, working with agencies and platform partners on optimization.

Requirements

1. Experience: 5–10+ years of marketing experience, preferably in Consumer Electronics (3C), PC Components, or Gaming-related products.
2. Language: Professional fluency in English (oral and written).
3. Local Insight: Strong understanding of the Philippine digital landscape, including Facebook/TikTok and the Shopee/Lazada ecosystem.
4. Skills: Good coordination and communication skills, with a basic understanding of event execution and digital advertising metrics.