Marketing Manager

Roles Description

The Marketing Manager is responsible for leading the Marketing team in developing and executing commercially driven marketing strategies, campaigns and initiatives that strengthen brand equity and deliver tangible business results. Reporting to the Head of Marketing, the role will manage the Assistant Marketing Manager, Marketing Executives and CRM Executive, translating overall marketing direction into actionable plans and measurable targets. The ideal candidate is a strategic and commercially driven marketer with strong leadership, analytical and project management capabilities. The candidate should be confident in decision-making, identifying opportunities and managing multiple projects and stakeholders across various markets.

Key Responsibilities

• Lead the development of annual and seasonal marketing strategies, plans and campaign calendars in alignment with business objectives and sales targets.
• Develop and oversee integrated omnichannel campaigns, promotions, product launches and brand activations to drive awareness, traffic, conversion, retention and loyalty.
• Manage the marketing budget, ensuring effective allocation of resources and evaluating marketing investments against commercial returns.
• Analyse sales, customer, campaign and market data to evaluate performance, identify opportunities and recommend improvements or tactical actions.
• Oversee CRM, loyalty and customer retention strategies, including customer acquisition, engagement, segmentation and reactivation initiatives.
• Identify and lead strategic partnerships, collaborations and new marketing opportunities that strengthen brand reach and generate incremental business opportunities.
• Review and approve marketing proposals, campaign mechanics, briefs and reports before escalation to the Head of Marketing where required.
• Collaborate closely with Marcom, Brand Creative, Visual Merchandising, Operations, Merchandisers and other functions to ensure effective and consistent campaign execution across customer touchpoints.
• Present marketing strategies, campaign proposals, performance analysis and recommendations to the Head of Marketing, senior management and relevant stakeholders.
• Monitor consumer trends, competitor activities and emerging marketing practices to identify opportunities and keep the brand competitive.
• Support new store openings, market expansion and key business initiatives where required.

Required Skills & Qualifications

• Minimum 6 years of experience in marketing and/or brand management, preferably within retail, FMCG, home dcor, home furnishing or lifestyle industries, with team management experience.
• Bachelor's degree or diploma in Marketing, Business Administration or a related discipline.
• Strong knowledge of offline and online marketing, omnichannel campaigns, CRM and customer engagement.
• Strong commercial, analytical and numerical capabilities, with the ability to translate data into actionable marketing decisions.
• Proven leadership, project management and stakeholder management skills, with the ability to manage multiple projects and markets simultaneously.
• Strong communication, presentation and negotiation skills with confidence in decision-making and problem-solving.
• Experience working across multiple markets, especially Singapore and Malaysia in particular is preferred , and including Cambodia, Vietnam, Thailand and GCC region.
• Willing to travel frequently, at least once per quarter to Singapore office , and occasionally to local retail stores and/or overseas markets to support campaigns, activations and business initiatives.