Job Description
The Marketing Manager is responsible for leading the company's end-to-end marketing strategy to generate qualified leads, strengthen brand positioning, and support business growth. This role oversees demand generation, digital marketing, SEO, content, paid advertising, creative production, analytics, and sales enablement across multiple brands.
Key Responsibilities
Develop and execute marketing strategies aligned with business goals.
Drive B2B lead generation through digital marketing, SEO, content, paid ads, and events.
Manage Google Ads, Meta Ads, LinkedIn campaigns, and website performance.
Lead SEO, GEO/AEO, content marketing, and brand positioning initiatives.
Collaborate with Sales to improve lead quality and support pipeline growth.
Oversee creative production, marketing collateral, and campaign execution.
Track and report marketing performance, ROI, and key business metrics.
Lead and mentor the marketing team while managing cross-functional projects.
Job Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field
3+ years of B2B marketing experience, preferably in technology, AI, SaaS, or outsourcing
Strong background in demand generation, digital marketing, SEO, GEO, and paid media
Proficient in marketing analytics, CRM, and AI-powered marketing tools
Experience managing marketing teams and working closely with Sales
