Marketing Manager - Mobile Apps

About the Role

We're looking for a hands-on Marketing Manager - Mobile Apps with previous experience working with mobile apps.

This is an execution-focused role for someone who is comfortable working inside Meta Ads Manager every day, launching campaigns, uploading creatives, monitoring results, researching competitors, and turning performance insights into actionable creative briefs.

You'll work closely with our Performance Marketing and Marketing Artist teams to keep our advertising operations moving quickly and consistently.

What You'll Do

• Launch Meta/Facebook campaigns on a daily basis
• Set up campaigns, ad sets, and ads based on the marketing team's direction
• Upload and organize new creatives in Meta Ads Manager
• Make sure campaigns are launched correctly and on time
• Monitor campaign and creative performance
• Identify winning and underperforming creatives
• Review key performance metrics and flag important changes to the team
• Research competitor mobile apps and their advertising activity
• Regularly review competitors through Meta Ad Library and some other tools we will provide
• Analyze competitors:
• Creative concepts
• Hooks
• Messaging
• Visual styles
• Offers
• Ad formats
• Identify new creative ideas based on competitor research and campaign results
• Prepare clear and actionable creative briefs for our Marketing Artist team
• Keep campaign, creative, and competitor research documentation organized
• Share relevant findings and performance insights with the marketing team

What We're Looking For

Previous mobile app marketing experience is required.

You should have:

• Hands-on experience using Meta Ads Manager
• Previous experience working with mobile app advertising
• Experience personally creating and launching Facebook/Instagram campaigns
• Experience uploading and managing multiple ad creatives
• Basic understanding of performance marketing metrics such as:
• CTR, CPM, CPC, CPI, CPA, ROAS
• Ability to understand which creatives are performing well and why
• Strong competitor research skills
• Ability to turn research and performance findings into clear creative ideas
• Good written and spoken English
• Strong attention to detail
• Good organizational skills
• Ability to work independently in a remote environment

We're looking for someone who is:

Fast. Organized. Curious. Reliable. Execution-focused.

Someone who can open Meta Ads Manager every day, launch campaigns correctly, upload new creatives, check what is working, research what competitors are doing, and turn those findings into useful briefs for the creative team.

If you have previous experience running Meta campaigns for mobile apps, we'd love to hear from you.