Marketing Manager (Mandarin Speaking)

Key Responsibilities

1. Develop and execute integrated marketing strategies to strengthen brand awareness, drive product visibility, and support business growth.
2. Lead end-to-end marketing campaigns and product launches, covering PR, social media, KOLs, advertising, and offline activations.
3. Coordinate with China HQ, regional teams, and local stakeholders to align marketing priorities, timelines, and resources.
4. Analyze market trends, competitor activities, and consumer insights to identify opportunities and improve marketing strategies.
5. Manage external agencies, vendors, and campaign budgets to ensure quality and timely execution.
6. Monitor campaign performance, evaluate KPIs, and optimize marketing activities to maximize results.

Qualifications

1. Bachelor's degree in Marketing, Communications, Business, or a related field.
2. At least 3 years of experience in integrated marketing, brand management, or product marketing, preferably in consumer electronics, FMCG, or technology industries.
3. Fluent in Mandarin and English, with strong communication and presentation skills.
4. Proven experience in managing integrated campaigns and product launches.
5. Strong project management, analytical, and cross-functional coordination skills.
6. Good understanding of digital marketing, social media, influencer marketing, and consumer trends.
7. Adaptable, proactive, and comfortable working in a fast-paced, multicultural environment.

Preferred:

• Experience working with Chinese multinational companies or regional teams.
• Exposure to Southeast Asian markets is an advantage.