Marketing Manager

Company Description Kimtan Labs builds science-backed personal care brands designed for everyday use, driven by deep market insights and agile research and development. Centered in Southeast Asia, the company maintains local operations, talent, and research to address the region's specific economic conditions, environmental factors, and consumer behaviors. Its flagship brand, Posh Skin, is the #1 acne skincare brand in the Philippines, offering clinically proven formulations that restore consumer confidence. Kimtan Labs is expanding a multi-category portfolio of next-generation brands that respond to evolving habits and unmet needs, supported by a resilient omnichannel infrastructure. The company's products are accessible through a network of over 1,000 retail locations across Southeast Asia, connecting digital and physical retail for a seamless consumer journey.

Kimtan Labs is seeking an experienced, strategic, and growth-driven Marketing Manager to lead our marketing organization in Taguig. In this role, you will oversee end-to-end marketing operations, managing multidisciplinary teams across organic and paid channels, public relations, experiential activations, and strategic partnerships. You will bridge high-level brand strategy with execution, driving brand awareness, customer acquisition, and partner ecosystem growth.

Key Responsibilities

Strategic Leadership & Team Management

• Lead, mentor, and build high-performing marketing teams across content, media buying, PR, experiential events, and strategic alliances.
• Define and execute the annual marketing roadmap, aligning campaign objectives with broader business KPIs and revenue targets.
• Manage marketing budgets, resource allocations, and vendor/agency relationships to optimize ROI.

Omnichannel Marketing & Brand Execution

• Paid Marketing: Oversee paid acquisition strategies across search, social, and programmatic channels, optimizing CPA, ROAS, and customer lifetime value.
• Social Media & Content Strategy: Direct the organic social strategy to cultivate community engagement and maintain a cohesive brand voice across all digital touchpoints.
• PR & Communications: Craft corporate PR strategies, oversee press release distribution, handle media relations, and lead crisis communication when required.

Experiential & Partner Marketing

• Events & Activations: Design and execute high-impact trade shows, consumer activations, launch events, and webinars.
• Strategic Partnerships: Identify, negotiate, and co-market with strategic partners, influencers, and industry stakeholders to unlock new distribution and audience channels.

Qualifications & Experience

• Experience: 5+ years of progressive marketing experience, with at least 2+ years in a supervisory or managerial capacity leading cross-functional teams.
• Core Competencies: Proven track record in orchestrating multi-channel marketing campaigns (paid media, social, PR, and live events).
• Analytical Skills: Data-informed mindset with deep familiarity with marketing analytics platforms, attribution models, and performance tracking tools.
• Communication: Exceptional verbal and written English communication skills, with strong stakeholder management capabilities.
• Location: Based in or willing to commute to Taguig, Philippines (BGC / McKinley Hill area).