Marketing Manager

About the Role

We're looking for a Marketing Manager to own Own marketing execution and coordination across the channels below, working closely with the Head of Growth to deliver campaigns, improve performance and keep activity aligned with Ethnik Living's priorities.

What You Will Do

1.Retention Marketing

Monitor active campaigns and flows in Klaviyo and Postscript; track results and make ongoing optimizations.

Build and launch new email and SMS campaigns and flows in coordination with the Head of Growth.

Meet with the Head of Growth each month to agree on the following month's campaigns, offers and messaging.

Write email and SMS copy, including subject lines, body copy and calls to action.

Develop and run A/B tests, document learnings and apply winning ideas to campaigns and flows.

Goal: Plan → Execute → Test → Learn → Optimize → Scale

2.Google Ads Management

Monitor Google Ads performance with the Head of Growth and identify opportunities to improve results.

Suggest, test and implement new keywords and creatives, and make agreed campaign optimizations.

3.Meta Performance

Support the Head of Growth with Meta execution, including activating, pausing and scheduling ads.

Prepare KPI reports highlighting performance, key changes and areas requiring attention.

4.Organic Channel Management

Plan, curate and publish organic posts across Instagram, TikTok, LinkedIn and Facebook.

Adapt content, formats and messaging to what feels natural on each channel.

Analyze and compare post performance; suggest new content concepts and collaboration ideas to grow our social media presence.

5.Marketing Calendar and Shopify Promotions

Coordinate promotional dates and execution with the Head of Growth and the marketing calendar.

Create and schedule Shopify discount codes and promotional periods, checking offer details, conditions and start and end dates.

Schedule and coordinate website updates for promotions, including removing promotional content when offers end.

6.Influencer and Content Creator Marketing

Manage collaborations end to end, including sourcing, outreach, onboarding, agreements, briefs, product coordination and follow-up.

Monitor content creation and posting, track deliverables and deadlines, and collect and organize final assets.

Coordinate with the Visual Designer and Head of Growth on content usage across channels, including required formats and usage permissions.

Tech Stack

• Google Ads Manager
• Meta Ads Manager
• Klaviyo
• Shopify