Create compelling content (articles, blogs, white papers, case studies, social posts, infographics) using approved creative briefs and messaging guides to increase visibility and adoption of Optum Financial products and services.
Support successful product launches and integrated campaigns through strong storytelling and content execution aligned to business objectives.
Repurpose long-form content into high-impact short-form assets to maximize reach and engagement across channels.
Manage creation of event-related assets, including booth designs, event materials, and supporting social media content.
Develop and maintain comprehensive sales enablement materials, including sales toolkits, battle cards, bills of materials, and FAQs.
Own the creation and distribution of the monthly sales newsletter to support field readiness and alignment.
Complete content briefs for website creation and ongoing updates, ensuring alignment with approved messaging.
Manage and maintain the Sales Hub, ensuring sales teams have access to current, compliant, and effective assets.
Lead annual audits of sales and marketing materials, coordinating reviews, tracking feedback, managing approvals, and maintaining asset governance.
Track asset usage and performance metrics to inform optimization and future content planning.
Maintain editorial calendars, content trackers, team SOPs, and the archive of marketing and sales assets.
Apply brand, legal, and compliance edits following approvals to ensure accuracy, consistency, and regulatory adherence.
Qualifications/Skills:
3+ years of experience in marketing, with a focus on content creation and sales enablement.
Proven experience producing content such as white papers, articles, blogs, case studies, and social media assets.
Strong organizational skills with the ability to manage a high volume of work from concept through execution and optimization.
Demonstrated project management capability across multiple stakeholders and parallel initiatives.
Strong interpersonal and collaboration skills, with the ability to build effective working relationships across teams.
Comfortable working in ambiguity and adapting priorities in a dynamic, fast-paced environment.
