Marketing Manager

This position is responsible for proposing, creating, and implementing specific marketing programs to ensure that goals for customer retention and acquisition; cross-selling and profitability of the segment are met.

Responsibilities:

• Prepares briefs, i.e. promotions, merchandising, PR, DM campaigns etc. that will set the direction for outside agencies in the execution of the specific requirements.
• Manages day-to-day of the brands by working closely with the external agencies, various divisions in the organization to ensure that tasks are completed on time.
• Ensures the timely, effective and efficient implementation of all promotional, merchandising and advertising programs in coordination with the business groups.
• Prepares the Marketing Program Proposal (MPP) to ensure that all cost components for various activities are captured and thereafter monitors spending to guarantee that expenditures are within agreed budgets.
• Monitors closely the results of marketing programs to ensure that there is timely and accurate feedback on what is and what is not effective; consequently prepares post project evaluation reports to make sure that there is sufficient documentation on every marketing activity.
• Analyses consumer, industry and competitive data in order to keep aware of the emerging trends, business opportunities and threats affecting the brand.
• Supports the business heads in ad hoc projects, requirements that may arise in the conduct of their daily business.
• Ensures that all divisions within the organization, especially the frontliners, are updated and well-versed on the brand's features/benefits and promotional programs.
• Manages the budget, ensures the accreditation of suppliers and compliance to internal controls and external rules.

Qualifications:

• Bachelor's Degree in Marketing, Advertising, or Communication
• At least 3 years of experience in campaigns or program proposal creation, brand management, content creation and project management
• Has good communication skills, writing skills, and interpersonal skills