Marketing Manager - B2B/Wordpress

We are looking for a highly hands-on and execution-oriented B2B Demand Generation Manager to drive marketing initiatives that directly contribute to qualified sales opportunities and pipeline growth.

This is an individual contributor role for someone who can both develop marketing plans and personally execute them. The ideal candidate has strong experience in Account-Based Marketing (ABM), demand generation, content operations, marketing automation, SEO, and performance marketing within complex B2B environments.

Key Responsibilities

• Own end-to-end marketing execution, from content planning and campaign activation to lead capture and sales handoff.
• Build and execute Account-Based Marketing (ABM) campaigns targeting named accounts and key decision-makers.
• Develop and manage content calendars aligned with business objectives and thought leadership initiatives.
• Execute multi-touch campaigns across email, content, LinkedIn, paid channels, and other relevant platforms.
• Manage, edit, and optimize thought leadership and marketing content.
• Partner closely with sales to support lead nurturing, appointment generation, and pipeline acceleration.
• Develop workflows that effectively move prospects through the buyer journey.
• Execute SEO strategies, including keyword planning, on-page optimization, and content mapping.
• Manage and optimize paid marketing initiatives.
• Track and improve ROAS, CPA, conversions, engagement, qualified appointments, and pipeline contribution.

Required Qualifications

• Proven hands-on experience in B2B demand generation and marketing operations.
• Demonstrated success personally planning and executing ABM campaigns.
• Experience marketing high-ticket B2B products or services with longer sales cycles.
• Strong campaign execution skills — this is not a strategy-only role.
• Experience managing content workflows, publishing systems, and content operations.
• Strong content editing and content management skills.
• Solid experience with SEO and performance marketing.
• Experience tracking and optimizing ROAS, CPA, conversions, and pipeline contribution.
• WordPress experience is required.

Nice to Have

• Experience in B2B SaaS, data, analytics, or technology.
• Experience marketing niche or high-value products and services.
• HubSpot experience.
• Familiarity with CRM and marketing automation platforms.
• Experience using AI-assisted content creation tools.