Marketing Manager

Key Responsibilities

• Develop and implement overall marketing strategies to drive brand growth, sales, market share, and customer engagement.
• Lead the development and execution of trade marketing programs across Modern Trade, General Trade, distributors, key accounts, and other sales channels.
• Develop and manage distributor strategies, including distributor selection, performance monitoring, market expansion, and relationship management.
• Work closely with Sales to improve product availability, visibility, pricing, promotions, merchandising, and in-store execution.
• Develop channel-specific promotional and marketing programs to increase product sell-in and sell-out.
• Conduct market research and competitor analysis to identify consumer trends, market opportunities, and potential new products or markets.
• Monitor sales performance, distribution coverage, trade activities, and marketing ROI, and provide recommendations for improvement.
• Develop and manage marketing campaigns, product launches, promotional activities, events, and point-of-sale materials.
• Manage the marketing and trade budget and ensure efficient use of resources and maximum return on investment.
• Coordinate with Production, Supply Chain, Sales, Finance, and other departments to ensure marketing plans are aligned with business requirements.
• Lead, coach, and develop the Marketing and Trade Marketing team.
• Prepare regular business reviews, market reports, and strategic recommendations for Management.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Management, or a related field.
• At least 5-8 years of progressive experience in Marketing, Trade Marketing, Sales, or Brand Management, preferably in the FMCG, food, seafood, or manufacturing industry.
• Background in tuna manufacturing, canned seafood, frozen seafood, or similar food manufacturing is highly preferred.
• Strong knowledge and experience in distributorship management, channel development, trade marketing, and retail execution.
• Experience handling Modern Trade, General Trade, key accounts, and distributor networks.
• Strong understanding of product pricing, promotions, merchandising, market trends, and consumer behavior.
• Proven experience in developing and implementing successful marketing and trade programs.
• Strong analytical, strategic planning, negotiation, communication, and presentation skills.
• Demonstrated leadership and people management abilities.
• Proficient in Microsoft Office, particularly Excel and PowerPoint, and comfortable working with sales and marketing data.
• Results-driven, commercially minded, and willing to conduct regular market and distributor visits and travel as required.