Job Description
Requirements
Bachelor's degree in marketing, business, communications, or a related field.
3 years experience in marketing, preferably within the food or beverage industry.
Strong understanding of brand management and consumer marketing principles.
Experience with campaign planning, product launches, and market analysis.
Ability to interpret data and translate insights into actionable strategies.
Excellent written and verbal communication skills.
Strong project management and organizational abilities.
Familiarity with digital marketing channels and performance metrics.
Ability to work cross-functionally in a fast-paced environment.
Creative thinking combined with commercial awareness.
Responsibilities
Develop and execute marketing strategies for food products and brand portfolios.
Plan and manage product launches, seasonal campaigns, and promotional calendars.
Conduct market research to understand consumer preferences, trends, and competitor activity.
Collaborate with sales teams to align marketing initiatives with revenue goals.
Oversee brand messaging, packaging input, and content development across channels.
Track campaign performance and optimize marketing efforts based on data insights.
Manage relationships with agencies, vendors, and creative partners.
Support pricing, positioning, and customer segmentation strategies.
Coordinate digital, retail, and trade marketing activities.
Prepare reports and presentations on campaign outcomes and market opportunities.
