Marketing Manager

Duties and Responsibilities:

A. Trade Marketing Operations

• System Design: Develop and standardize the operational playbook for all trade and local store marketing programs including technician loyalty programs, volume discounts, seasonal trade promotions, and co-marketing with key brands.

• Channel Enablement: Create and manage the toolkit for the sales and store teams: battle cards, promotional calculators, claim forms, and training modules to effectively sell promotions to B2B clients and trade professionals.

• Budget & ROI Management: Own the budget allocation, forecasting, and ROI analysis for all trade marketing activities. Ensure every peso spent against the trade audience delivers measurable sales lift and strengthens loyalty.

• Promotion Execution: Oversee the end-to-end logistics of trade promotions, from mechanics design with Finance, to communication rollout, to redemption and reconciliation.

B. Retail (Store) Marketing Operations

• 100+ Store Activation: Develop the national in-store schematics and marketing calendar and ensure consistent, brand-compliant execution across all branches (POS materials, window displays, signage, demo units).

• Localization Framework: Create guidelines that allow branch heads and regional marketers to adapt national campaigns with localized offers or hero products, maintaining brand consistency while driving local relevance via offline and digital spaces.

• Inventory & Supply Chain Liaison: Work closely with Logistics and Inventory teams to ensure promotional products and marketing collaterals are in the right stores at the right time.

• Store Team Training & Support: Develop simple, clear guides and conduct trainings (virtual or in-person) to equip store staff to be effective brand ambassadors and promoters of ongoing campaigns.

C. Community Marketing Operations

• Program Management for Creating Opportunities: Operationalize community-building initiatives such as technician training workshops, Tech Star recognition programs, and local business partnership events.

• Grassroots Activation: Plan and manage the execution of community events, trade fair participation, and on-ground technical clinics, ensuring they are logistically sound and deliver on brand experience.

• Community Feedback Loop: Establish a system to capture insights and stories from the community (technicians, business owners) and funnel them to Brand, PR, and Product teams for content and strategy development.

D. Analytics, Reporting & Technology

• Performance Dashboard: Build and maintain a centralized dashboard tracking the performance of trade promotions, retail sell-through, and community program participation.

• Process Optimization: Continuously identify bottlenecks in marketing execution and implement new processes or tools to improve efficiency and effectiveness across the retail chain.

• Budget Stewardship: Manage the operational budget for Trade, Retail, and Community Marketing, ensuring accurate spend tracking and reporting.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Industrial Engineering, or a related field.

• Minimum of 3-5 years experience in marketing operations, trade marketing, channel marketing, or retail marketing management. With at least 2 years in a supervisory or managerial role.

• With experience in any of these key areas:

1. Philippine multi-store/multi-branch retail environment (hardware, construction

materials, automotive parts, FMCG).

2. Managing trade marketing programs for a B2B or professional audience.

• Proven experience in budget management, process design, and cross-functional project management.

• Experience with basic marketing automation, POS systems, and inventory management interfaces.