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Job Overview
A Marketing Manager is responsible for developing, implementing and executing strategic marketing
plans for an entire organization in order to attract potential customers and retain existing ones.
Duties and responsibilities
Marketing Strategy & Execution
Develop and implement B2B marketing strategies aligned with business goals.
Plan and manage multi-channel campaigns (content, digital, events, etc.).
Collaborate with sales teams to align marketing efforts with the sales funnel and conversion
goals.
Analyze market trends and competitor activity to identify opportunities for growth.
Brand Management
Define and uphold the company's brand identity across all touchpoints.
Create consistent messaging and tone across marketing materials, campaigns, and platforms.
Ensure brand guidelines are followed internally and externally.
Product Positioning
Establishing and maintaining a distinct image, identity, and value proposition for a product in
the minds of a target audience.
Competitive analysis
Customer feedbacks
Value proposition
Analytics & Reporting
Track KPIs, campaign performance, and ROI.
Provide regular performance reports and insights.
Use data to optimize campaigns and improve engagement and conversion rates.
Team Leadership & Collaboration
Work cross-functionally with product, sales, customer success, and external agencies
Qualifications
Bachelor's Degree in Marketing or equivalent
Required language(s): English both written and oral, Mandarin both written and oral
Proven experience as a marketing manager or relevant role
iGaming industry marketing background, especially for Vietnam Market
Comprehensive knowledge of digital marketing, including paid ads, social media, and content
marketing
Proficiency in analytics tools
Problem-solving and innovative thinking skills
Self-motivated with a results-driven approach
Good communication skill and positive minded
The capability to conceive and execute successful marketing campaigns
Familiarity with SEO and SEM best practices
Bachelors/ Degree
TRINITY WORKFORCE SOLUTIONS
We've built a deep understanding of candidates, clients and technologies used in this ever-evolving sector, helping us to connect top talent with leading companies every day.
Trinity is posed to take on even greater challenges in the coming years as it remains firm in its commitment to provide only the best employment opportunities to the country's highly skilled labor force and professionals, and showcasing the best that the Multiple Geographics has to offer to the global labor market.
Trinity can be the ‘One Stop Shop’ for recruitment, with capabilities of supporting with recruitment requirements across all areas of the operation, with our aim being to “Keep you in excellent working order�.
Job ID: 127614161