Marketing Lead (Digital Marketing & Brand Strategist)

Company Description:

VELCOASIA GROUP OF COMPANIES is a diversified organization based in Manila, focused on delivering value-driven products and services to corporate and group clients. The company operates across multiple business lines, offering tailored solutions that support long-term partnerships and sustainable growth. VELCOASIA emphasizes professional service, operational excellence, and strong client relationships. Team members work in a collaborative environment with opportunities to contribute to business development and organizational expansion.

Role Summary As the Marketing Lead, you will be the creative engine driving the visual identity and social media presence for our dual-portfolio business: a hospitality portfolio and our growing agricultural/retail brand. While our sales team handles the backend operations, your mission is to supply them with high-converting digital assets. Success in this position looks like a highly engaged social media following, professional in-hotel marketing materials, and visually dominant storefronts on platforms like Lazada and Shopee that make our products stand out from the competition.

Responsibilities

• Strategic Marketing: Develop and execute comprehensive marketing campaigns that align with our revenue goals for both hotel occupancy and retail FMCG sales.
• Direct-Response Copywriting: Write high-converting, persuasive copy for social media ads, email campaigns, website landing pages, and product descriptions that drives immediate customer action.
• E-Commerce Asset Creation: Design striking product banners, listing images, and promotional graphics specifically optimized for our Lazada and Shopee storefronts to drive click-throughs and retail sales.
• Print Collaterals: Produce high-quality digital and print marketing materials for the property, including promotional flyers, in-room digital compendiums, and digital ad creatives.
• Social Media Management: Build, schedule, and execute a consistent, engaging social media content calendar across all platforms for both the hotel and the farm's retail products.
• Brand Cohesion: Ensure all visual assets maintain a consistent, professional brand standard, whether it is a post about a weekend hotel promo or a new batch of jarred goods.
• Copywriting: Write compelling, on-brand captions, product descriptions, and ad copy that pair perfectly with your visual designs.

Qualifications

• Experience: 3+ years of hands-on experience in content creation, social media management, or graphic design for both services (hospitality) and physical goods (FMCG/e-commerce).
• Technical Skills: Advanced, practical proficiency in graphic design tools (Canva, Adobe Creative Suite) and social media scheduling platforms.
• Strategic & Creative Balance: Proven ability to build a marketing strategy from scratch and execute the daily creative deliverables to make it happen.
• Strong Copywriting: A portfolio that demonstrates excellent, persuasive writing skills—not just generic social media captions.
• E-Commerce Knowledge: A strong understanding of the visual standards and image requirements for dominating Lazada and Shopee listings.
• Communication: Excellent written communication skills for crafting engaging captions and persuasive promotional copy.

This job is for you if...

• You love the challenge of switching gears—designing a sleek, inviting graphic for a hotel room in the morning, and a vibrant, food packaging in the afternoon.

• You do not just design; you can write the hook, format the image, and schedule the post.

• You take pride in doing the creative work yourself rather than managing a team of outsourced freelancers.

• You know exactly what kind of imagery and video content captures attention in a crowded feed or a busy e-commerce marketplace.