Marketing Lead

About BBG

BBG (formerly Bermuda Bulk Gases and Tools & Equipment Unlimited) supplies industrial and medical gases, hydraulic hose assemblies and industrial products throughout Bermuda.

We're building on a long history while investing in the future. Under new leadership, we're strengthening our people, systems and technology to build an organisation that becomes stronger over time.

The Opportunity

This is a leadership role and an opportunity to build, own and continually strengthen BBG's marketing function.

You'll have the autonomy to determine how best to achieve your objectives, continually develop your skills, and leave the marketing function stronger than you found it.

We believe great marketing builds lasting capability, not just short-term campaigns. Success will be measured by the marketing capability you build, not the number of campaigns you run or posts you publish.

If you enjoy taking ownership, exercising judgement, building systems and continually improving, you'll feel at home at BBG.

What You'll Own

You'll own and continually strengthen BBG's marketing capability through:

• Building and improving marketing systems.
• Creating marketing assets that continue creating value over time.
• Planning and executing marketing campaigns and customer communications.
• Managing BBG's website, email marketing and digital presence.
• Creating educational content that helps customers understand the value BBG creates.
• Measuring marketing performance and continually improving it.
• Working closely with the Executive and other leaders to support the organisation's objectives.

Who We're Looking For

You want to build something meaningful and leave it stronger than you found it.

You have strong character. You take ownership of your work, communicate openly and honestly, and follow through on your commitments.

You have a love of learning. Becoming better at what you do matters to you. When you don't know something, you don't pretend—you learn, ask questions, seek help when needed and figure things out. You never stop learning.

You're fascinated by why marketing works, how customers make decisions and what influences people to become customers.

You see marketing as part of a larger system. You're interested in how it works alongside operations, finance and other business functions to create long-term value.

You understand that exceptional marketing combines thoughtful judgement, evidence, experimentation, strong communication and effective design. You're just as interested in understanding why something works as you are in creating it.

You pair these qualities with a strong technical foundation in modern marketing.

You produce high-quality work with minimal supervision. We're happy to help you continue developing your skills where appropriate—we're not looking to teach the fundamentals from scratch.

You write exceptionally well in English and have a solid foundation in copywriting, with an understanding of how words influence people's decisions, build trust and encourage people to become customers.

You're comfortable creating effective visual communications, interpreting marketing data and using AI to improve the quality and efficiency of your work.

Our marketing technology stack currently includes Figma, Canva, Slack and modern AI tools. Experience with these tools—or comparable alternatives—is expected.

You care about producing work to a high standard. You want to leave your work, your team and the organisation stronger than you found them.

Compensation & Benefits

• US$1,300–1,500 per month, depending on experience and capability.
• Full-time remote position.
• An opportunity to own and shape an important function within a growing organisation where your work will have a real impact.
• Significant opportunities for professional growth as BBG continues to build and strengthen the organisation.

Hiring Process

Our hiring process is designed to help both you and BBG confirm whether we're likely to be a strong long-term fit.

The process includes: application, online assessment, short video response, Interview One, review of BBG's Operating Manual, paid practical assessment, Interview Two and offer.

Interview One

We'll get to know one another, discuss your background and explore examples of your previous work.

We'll discuss:

• The business problem or opportunity you were trying to address.
• How you determined that was the right problem to solve.
• Why you chose your approach.
• What alternatives you considered.
• What you learned from the outcome.

We're interested not only in what you produced, but in how you approached the problem and the judgement behind your decisions.

Paid Practical Assessment

Candidates progressing to this stage will complete a paid practical assessment based on a real business scenario.

The assessment is designed to understand how you approach problems, exercise judgement, communicate, ask questions and use the tools available to you.

Interview Two

We'll discuss your practical assessment, your approach, the decisions you made and what you learned throughout the process.

We'll also review BBG's Operating Manual and confirm that we're likely to be a strong long-term fit.