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create synergies inc.

Marketing Head (Automotive)

create synergies inc.
Philippines, Manila
10-15 Years
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Job Description

Marketing Head (Senior Manager to AVP Level)

Position Type: Full-time

Industry: Automotive, Consumer Goods, and Energy Storage

Location: Quezon City, Metro Manila

Key Responsibilities

1. Strategic Brand Management & Market Leadership

  • Formulate and execute the annual marketing roadmap to protect and expand the brand's leading market share.
  • Direct the corporate marketing budget, establishing clear KPIs and ensuring strong ROI across all B2B and B2C channels.
  • Define and maintain brand positioning, ensuring cohesive messaging across all consumer touchpoints.

2. Consumer Insights & Market Research


  • Oversee data-driven market research to monitor competitor activity, economic shifts, and evolving consumer behavior.
  • Translate market intelligence into actionable insights to drive product development and targeted campaigns.

3. Integrated Digital Marketing & Brand Visibility


  • Spearhead the brand's digital ecosystem, including social media strategies, performance marketing, and the growth of the company's proprietary service application.
  • Direct high-visibility Above-The-Line (ATL) campaigns, including strategic billboard placements, traditional media buying, and high-impact promotions.

4. Events, Activations, & Trade Marketing


  • Conceptualize and oversee large-scale Below-The-Line (BTL) initiatives, including trade shows, national dealer conventions, product launches, and experiential marketing.
  • Design on-ground promotional activities that directly support the commercial sales pipeline and drive foot traffic to retail partners.

5. Stakeholder & Agency Management


  • Collaborate closely with Sales, Logistics, and Plant Operations to align marketing campaigns with inventory and distribution capabilities.
  • Manage relationships with top-tier creative, media-buying, and public relations agencies.

Qualification


  • Experience: 10–15 years of progressive experience in Brand Management and Marketing, with at least 5 years in a senior leadership or people-management role.
  • Industry Background: Proven track record handling tangible products or durable consumer goods. Experience in Fast-Moving Consumer Goods (FMCG), Automotive, Industrial Products, or Industrial Manufacturing is highly preferred.
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or advanced business degree is a strong advantage.
  • Core Competencies: * Expert knowledge of the Philippine media and advertising landscape. Strong capability in both digital transformation and traditional trade/dealer marketing. Exceptional financial acumen regarding budget management and ROI tracking.
  • Leadership Style: A visionary leader who is comfortable shifting from boardroom strategy to on-ground execution during major events and activations.

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Automotive Consumer Goods And Energy Storage
Employment Type:
Full time

About Company

create synergies inc.

Job ID: 151259659

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Last Updated: 15-07-2026 09:09:19 PM
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Marketing Head (Automotive / Energy / Industrial Supplies)

create synergies inc.
Philippines, Manila

Skills:

Strategic Marketing, Digital Marketing, performance marketing, brand visibility programs, product launches, online promotions, integrated marketing campaigns, Customer Engagement, brand management, experiential marketing, market research, trade shows, Stakeholder Management, social media campaigns, Consumer Insights