Roles & responsibilities
Marketing Strategy & Brand Transformation
- Support development of brand purpose, value propositions, positioning frameworks, and integrated brand strategies.
- Conduct competitive and market landscape assessments, category dynamics analysis, brand tracking interpretation, and strategic insight synthesis.
- Assist in building marketing strategy blueprints, segmentation models, and customer value frameworks.
Marketing Operations & Capability Development
- Conduct capability assessments for marketing teams, define maturity levels, and support roadmap creation.
- Design future-state marketing operating models, including workflow improvements, RACI structures, and governance frameworks.
- Support campaign management processes, go-to-market planning, and omni-channel orchestration.
Marketing Performance & Effectiveness
- Perform funnel diagnostics, attribution analysis, media & spend assessments, and performance modelling.
- Support development of measurement architectures, KPI frameworks, dashboard requirements, and reporting processes.
- Assist in agency performance reviews, operating model redesign, and productivity improvements.
Content & Data Insights
- Support content strategy, governance, modular content operations, and asset lifecycle management.
- Contribute to data-driven marketing by building customer segmentation, lifecycle journeys, and basic analytical insights.
- Work with cross-functional teams to identify data gaps and improve marketing data quality and usage.
MarTech & Workflow Alignment
- Assist in mapping marketing systems, workflows, and capability requirements across MarTech stack components.
- Engage with platform teams (CRM, CDP, CMS, MAP, DAM) to ensure functional alignment with marketing needs.
Required Skills & Expertise
Marketing Functional Expertise
- Understanding of brand strategy, segmentation, customer insights, GTM planning, campaign execution, and marketing analytics.
- Knowledge of content strategy, SEO/SEM basics, and omni-channel engagement models.
Consulting Skills
- Strong problem-solving, structured thinking, and analytical aptitude.
- Ability to create high-quality deliverables (strategic frameworks, assessments, journey maps, KPI models).
- Strong communication and stakeholder engagement capability.
Technology Awareness
- Familiarity with MarTech platforms: CRM, Marketing Automation, CDP, Web/CMS, DAM, SEO tools.
- Comfort with tools such as PowerPoint, Excel, Jira, Confluence, Miro.
