Marketing Executive

Job description:

The Marketing Executive will focus on strengthening the company's brand and digital presence, executing marketing campaigns, attracting target customers, and generating qualified B2B leads.

Key Responsibilities

• Plan and execute marketing activities aligned with business growth objectives.
• Manage branding, messaging, and market positioning.
• Manage digital channels, including website, social media, and email.
• Create content for social media, websites, campaigns, advertisements, presentations, and promotional materials.
• Plan and execute digital marketing and lead-generation campaigns.
• Generate and track qualified leads for Business Development.
• Conduct market and competitor research.
• Support website content, SEO, paid advertising, and online visibility.
• Coordinate webinars, exhibitions, events, and promotional activities.
• Work with external designers, agencies, suppliers, and marketing partners when required.
• Monitor campaign, website, social media, and lead-generation performance.
• Prepare marketing analytics and performance reports.
• Maintain accurate campaign and lead information in the CRM.
• Continuously improve campaigns based on performance and results.

Requirements

• Minimum 3 years of Marketing or Digital Marketing experience.
• Bachelor's degree in Marketing, Business, Communications, Advertising, Digital Marketing, or a related field.
• B2B technology marketing experience is preferred.
• Strong understanding of digital marketing and B2B lead generation.
• Experience with social media and digital campaign management.
• Experience in content creation, copywriting, and email marketing.
• Working knowledge of SEO, paid advertising, and website marketing.
• Experience with CRM, marketing, and analytics platforms is advantageous.
• Strong written and verbal communication skills.
• Creative, analytical, organized, and results-oriented.