The role
The role will be for owning KOL/affiliate journeys end-to-end from sourcing until retaining them.
BukuPay is a QR Soundbox that says every payment out loud, so a merchant never has to check a phone or fall for a fake receipt. In the Philippines it is built for sari-sari stores, carinderias, and market vendors. The creators who sell it best run a shop themselves. #NegosyoMadeEasy.
What You'll Own
- The output: Creators onboarded, posting, and driving orders.
- The shortlist: Take the raw creator list the sourcing tool pulls each week and check every profile [right audience, real engagement, right kind of shop].
- Outreach and close: Message every shortlisted creator on TikTok, Facebook and Instagram, explain BukuPay, handle the questions, and get to a yes.
- Onboarding and activation: Walk them through setup, educate them about the product, get the first post out, keep them posting. A creator who signs up and goes quiet does not count.
- Keep the pipeline current and tell us what is working: which creator profiles convert, which messages get replies, which posts sell.
What Success Looks Like
First 30 days
- You know BukuPay PH product, the creator profile, and the target audience.
- A full weekly shortlist worked on your own, outreach out, replies coming back.
- Your first cohort onboarded and started posting.
By month 3
- A steady weekly flow of creators contacted, with a reply rate and sales numbers you can quote.
- A growing base of creators posting and producing orders.
- A clear read on which creator profile, which content and which channel sells.
What You'll Bring
The first three are non-negotiable. We are hiring for judgment and hustle, and for what you have actually run.
Must-have
- Two to three years in marketing, including at least a year running creator, influencer, or affiliate outreach yourself.
- Based in Manila and able to work on-site.
- Fluent in Tagalog and English, and comfortable messaging creators all day.
- Genuinely into TikTok and Instagram. You can tell a real small-business creator from a lifestyle account in ten seconds. You are into social media and their trends.
- Organised and reliable. You keep a tracker current and a pipeline moving without being chased.
- Comfortable with AI tools or quick to pick them up. You will use them every day.
Nice to have
- Creators work in fintech, payments, or FMCG, or anywhere the creator had to drive an actual sale.
- You know the sari-sari, carinderia, and palengke world firsthand.
- You have run a referral or affiliate code programme.
Is this you
Yes if
- You want a channel that is yours, with a number attached to it.
- You like talking to people all day and you do not mind hearing no.
- You are happy building the process while you run it, because there is no playbook here yet.
No if
- You want to design content or run the brand [those are separate teams here].
- You need a big paid budget before you can move anything.
- You want to hand the work to an agency and manage from a distance.
