Drive Audience Acquisition Through High-Impact Marketing Campaigns
Bring your marketing expertise to a role where every campaign contributes to measurable business success. As a Marketing Executive - App Store Optimization (ASO), you'll join a newly established team and play a pioneering role in shaping subscription acquisition strategies, customer engagement initiatives, and campaign execution processes from the ground up. Build a lasting impact while enjoying career stability, professional growth, and Emapta's world-class employee experience.
Job Overview
- Employment Type: Full-time
- Shift: Day Shift, Weekends Off
- Work Setup: Onsite, Ortigas
Exciting Perks Await!
- Pioneer opportunity to help build a high-performing team from the ground up
- Competitive Salary Package
- Day 1 HMO coverage with free dependent
- Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
- Day shift schedule with fixed weekends off
- Salary Advance Program through banking partner
- Unlimited upskilling through Emapta Academy courses (Want to know more Visit https://emapta.com/training-calendar/)
- Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
- Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
- Unlimited opportunities for employee referral incentives across the organization
- Standard government and Emapta benefits
- Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
- Fun engagement activities for employees
- Mentorship and exposure to global leaders and teams
- Career growth opportunities
- Diverse and supportive work environment
The Qualifications We Seek
Education & Experience
- Possess 1-3 years of experience in digital marketing, app marketing, campaign coordination, or marketing operations, preferably within a mobile app environment.
- Demonstrate experience managing and reporting on digital marketing campaigns, including campaign tracking, performance analysis, and stakeholder reporting.
- Have hands-on experience with mobile app marketing, including user acquisition, engagement, retention, and win-back campaigns.
- Demonstrate knowledge of iOS and Android app ecosystems, including platform-specific marketing considerations and performance metrics.
- Have experience with App Store Optimization (ASO), app store reporting, and app performance monitoring; this is highly desirable.
- Demonstrate familiarity with app pricing strategies, promotional campaigns, and customer journey optimization.
- Be proficient in using campaign tracking tools, shared documentation platforms, reporting dashboards, and analytics tools.
- Hold a tertiary qualification in Marketing, Communications, Business, or a related discipline, or possess equivalent practical experience.
Capabilities & Competencies
- Demonstrate strong organizational and project coordination skills.
- Utilize advanced Excel skills for reporting and data analysis.
- Show an interest in AI and its application to process improvements and operational efficiencies.
- Maintain strong attention to detail while managing multiple priorities simultaneously.
- Communicate effectively through clear written and verbal communication skills.
- Thrive in a fast-paced environment with multiple stakeholders and competing priorities.
- Work independently on assigned tasks while recognizing when to seek guidance or escalate issues.
- Collaborate effectively and contribute to the success of the wider team.
- Display a genuine interest in marketing, subscription growth, and campaign delivery.
- Balance creative thinking with strong operational execution skills.
Success Measures
- Ensure the accuracy and timeliness of campaign coordination and administrative activities.
- Maintain the quality and completeness of briefs, trackers, approval records, and campaign documentation.
- Deliver campaign components and supporting tasks on schedule.
- Contribute to seamless campaign execution and the reduction of avoidable errors.
Your Daily Tasks
Campaign Coordination & Delivery
- Coordinate the setup and execution of subscription campaigns across multiple channels and platforms.
- Manage campaign timelines, trackers, approvals, and handovers to ensure accurate and timely delivery.
- Conduct quality assurance checks on campaign details, creative assets, dates, and links before launch.
- Ensure call center teams receive comprehensive campaign briefings to support exceptional customer service.
Brief Management, Asset Coordination & Approvals
- Coordinate campaign briefs, matrices, creative assets, and required inputs from internal stakeholders.
- Verify the accuracy and completeness of campaign copy, creative materials, offer details, and supporting information before launch.
- Monitor and track approvals through the appropriate review and approval processes.
- Maintain version control of campaign materials and ensure the use of the latest approved assets.
- Upload press creative assets for publication.
Reporting & Administration
- Maintain campaign trackers, calendars, and status reports to ensure visibility and effective workload management.
- Manage price books to ensure accurate offers are available to call center agents.
- Compile campaign results, insights, learnings, and recommended next steps for reporting purposes.
- Document campaign activities, process updates, and execution records accurately.
- Identify, monitor, and escalate discrepancies, delays, and issues that may impact campaign delivery or performance.
Customer Journey & Campaign Experience
- Ensure campaign activities align with customer journeys and deliver a seamless customer experience.
- Verify the consistency of campaign details across shopfronts, channels, communications, and supporting service materials.
- Escalate issues, blockers, and inconsistencies promptly to facilitate timely resolution.
- Capture and communicate customer and stakeholder feedback to support continuous campaign improvement.
Team Support & Continuous Improvement
- Identify opportunities to improve campaign delivery, operational processes, and team effectiveness.
- Coordinate purchase order creation and invoice processing activities.
- Contribute to a collaborative, organized, and positive team culture.
- Participate in team initiatives, projects, and broader business programs as required.
- Develop expertise in subscription marketing, campaign execution, and customer lifecycle management.
Join the Top 1% Talent. A better career. A better life.
At Emapta Philippines, careers are built with intention. Work with global clients, gain exposure to world-class standards, and grow in an environment designed for long-term success. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and a finalist in the 2026 Inspiring Workplaces Awards Asia, Emapta stands among the region's most respected employers, committed to empowering talent through stability, opportunity, and continuous development.
Step into a career that moves with you. Apply today!
