Marketing Director

The Director of Marketing is responsible for building and executing the company's marketing strategy to drive brand awareness, demand generation, and pipeline growth in the BPO/outsourcing industry. This role leads all marketing functions—including digital, content, and brand—and works closely with sales to support client acquisition and retention.

Key Responsibilities

• Develop and execute the overall marketing strategy aligned with business goals
• Define positioning and messaging for BPO services and target markets
• Identify priority industries, buyer personas, and growth opportunities
• Analyze market trends, competitors, and customer insights to guide decisions
• Own end-to-end demand generation to drive qualified pipeline (MQLs)
• Lead integrated multi-channel campaigns (digital, events, content, ABM)
• Optimize funnel performance from awareness through conversion
• Partner with sales to align on lead quality, pipeline, and revenue goals
• Oversee digital marketing, including website, SEO, paid media, and automation
• Track and optimize performance using tools like Google Analytics, HubSpot, ZoomInfo and Salesforce
• Lead brand and content strategy to strengthen market positioning
• Drive global marketing initiatives targeting key international markets
• Represent the company through events, thought leadership, and industry presence
• Build and lead a high-performing marketing team and manage external partners
• Own the marketing budget and report on KPIs, ROI, and business impact

Qualifications

• Bachelor's degree in Marketing, Business, or related field (MBA preferred)
• At least 8 years of marketing experience, with BPO / outsourcing / contact center industry exposure
• Proven success in demand generation and digital marketing
• Strong understanding of global B2B marketing (especially US/SEA/LATAM markets)
• Experience with marketing automation and CRM platforms