BettingJobs is working with a PAGCOR accredited business planning to launch its first online casino brand in the Philippines market. They are looking for a Marketing Director to join their team in Manila. This role will oversee the marketing strategy from the ground up.
Key Responsibilities
- Develop and execute multi-channel acquisition strategies (Google Ads, Meta, TikTok, affiliates, influencer/KOL campaigns)
- Optimize funnels from registration → deposit → retention
- Manage budgets and performance metrics (CPA, ROI, LTV)
- Identify high-performing GEOs within PH and nearby markets
- Lead SEO strategy targeting high-intent keywords (casino, sportsbook, lottery, win, etc.)
- Oversee technical SEO, content optimization, and backlink strategies
- Build localized SEO strategies for the Philippines market (Taglish/English content)
- Track rankings, traffic, and competitor positioning
- Manage organic and paid campaigns across Facebook, TikTok, Telegram, Viber, Discord
- Build and manage KOL/influencer partnerships
- Drive engagement through promos, events, and viral campaigns
- Develop a strong, locally relevant brand identity and voice
- Ensure messaging resonates with Filipino players
- Align branding with product features, bonuses, and campaigns
- Launch non-traditional campaigns (viral activations, guerrilla marketing, partnerships)
- Identify opportunities in influencer-driven and community-based growth strategies
- Stay ahead of competitors in a saturated market
- Ensure all campaigns align with PAGCOR guidelines
- Work closely with internal teams on responsible marketing practices
- Understand local payment ecosystems (GCash, Maya)
- Work with CRM team on retention campaigns (SMS, email, push)
- Coordinate with Product and Operations
- Manage agencies, affiliates, and vendors
Requirements
- 4-7+ years in digital marketing (iGaming, affiliate, eCommerce, or fintech)
- Experience targeting the Philippines market is required
- SEO, Paid Ads (Google, Meta, TikTok), Social Media Strategy
- Analytics tools (Google Analytics, BI tools)
- Affiliate/KOL program management
- Hands-on executor
- Data-driven
- Creative and bold
- Fast-paced and adaptable
- Strong understanding of Filipino player behavior
Nice to Have
- Experience with PAGCOR-licensed operators
- Knowledge of player lifecycle
- Brand launch experience
