About Us
Department - Marketing
Function - Performance and Operations
Working Pattern - Hybrid; Full-time
Benefits - Benefits At Ideagen
Salary - this will be discussed at the next stage of the process, if you do have any questions, please feel free to reach out
Ideagen is seeking a
Marketing Coordinator to join the APAC marketing team, providing critical support across email campaign execution, marketing automation, and CRM operations. As the APAC marketing team scales its demand generation engine, this coordinator will play a key operational role in ensuring campaigns are executed accurately, on time, and with full visibility into performance.
Responsibilities
Email Campaign Execution
- Build, test, and deploy marketing emails in Pardot, ensuring accurate segmentation, personalisation, and brand compliance
- Manage end-to-end campaign production: landing page building, HTML/template setup, QA, scheduling, and send
- Maintain campaign calendars and coordinate with stakeholders across marketing
- Conduct pre-send QA checks across subject lines, links, dynamic content, and mobile rendering
M arketing Automation
- Build and maintain Pardot nurture programs, engagement programs, and drip sequences aligned to product and segment priorities
- Support list management, segmentation, and dynamic content setup within Pardot
- Monitor automation health — identify and resolve broken triggers, sync errors, or engagement drops
Salesforce & CRM Operations
- Maintain data accuracy between Pardot and Salesforce, including campaign member statuses, lead source tagging, and list hygiene
- Assist with SFDC campaign setup, ensuring correct attribution fields are in place for pipeline and MQL reporting
R eporting & Performance Tracking
- Create campaign performance reports from Pardot and Salesforce, including open rates, CTR, CTOR, and MQL conversion
Skills And Experience
- 2+ years of experience in email marketing, marketing operations, or digital role
- Hands-on experience with Pardot -campaign building, list management, nurture programs
- Strong attention to detail, particularly in email QA, data accuracy, and campaign setup
- Comfortable working in a fast-paced environment with competing deadlines and multiple stakeholders
- Clear written communication skills for internal coordination and stakeholder updates
Nice to Have
- Pardot or marketing automation experience
- Salesforce familiarity
- Email marketing experience
- Exposure to B2B marketing
- Understanding of lead generation metrics
- Experience supporting sales teams
About Ideagen
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.
We're building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you'll thrive at Ideagen!
What is next
If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps.
To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at [Confidential Information] . All matters will be treated with strict confidence.
