Basic Function/Job Summary
Reporting to the COO and co-manages the department with the Marketing Strategist, the Senior Content Lead acts as the Editor-in-Chief and Creative Director. This role is responsible for developing the overarching content strategy, managing the editorial calendar, and ensuring that all creative output—text, visual, and video—aligns strictly with the brand's voice and business objectives.
The Senior Content Lead transitions from pure creation to leadership, supervising the
Content Production Team. They are responsible for quality control, workflow optimization, and integrating Generative A.I. tools to scale content production while maintaining brand authenticity.
Duties And Responsibilities
- Content Strategy & Editorial Management
- Develops and owns the monthly and quarterly Content Calendar, ensuring alignment with marketing campaigns, product launches, and sales goals.
- Defines the Content Pillars and creative direction for all platforms (Social
Media, Website, In-Store Digital Signage).
- Collaborates with the Junior Marketing Analyst to interpret performance data
and adjust content strategies based on audience engagement and ROI.
- Team Leadership & Quality Control
- Co-manages the department with the Marketing Strategist.
- Supervises and mentors the Content Creator and Junior Content Creator,
assigning tasks, managing deadlines, and conducting performance reviews.
- Acts as the final Quality Gatekeeper for all published materials. Reviews and
approves captions, scripts, graphics, and videos to ensure they meet TEI's
aesthetic standards and brand guidelines.
- Facilitates creative brainstorming sessions to generate innovative campaign
ideas.
- Brand Voice & Community Guardianship
- Maintains and evolves the TEI Brand Guide, ensuring a consistent tone of voice
across all customer touchpoints.
- Oversees community management strategies (executed by the Junior team) to
ensure customer inquiries and comments are handled with the H.E.R.R.O.I.C.
values (Customer First).
- Manages crisis communication on social media in coordination with the
Marketing Strategist.
- A.I. Tool Integration & Workflow Optimization
- Leads the adoption of A.I. tools (e.g., ChatGPT for script ideation, Midjourney
for storyboarding, A.I. video editing tools) to increase the team's output speed
and efficiency.
- Establishes A.I. Usage Guidelines to ensure that AI-generated content
remains authentic to the brand and factually accurate.
- Optimizes the content production workflow (from ideation to publishing) to
reduce bottlenecks and ensure on-time delivery.
Minimum Qualifications
- Bachelor's Degree in Marketing, Communication Arts, Journalism, Multimedia Arts, or a related field.
- Minimum of 3-5 years of experience in content
marketing, social media management, or creative direction. At least 1 year of experience in a supervisory or team lead capacity.
- Advanced Copywriting, Social Media Strategy, Project Management (Agile/Scrum), and Leadership/Coaching.
