Position: Marketing Content Associate
Number of hours: 20-40 hours/week
Schedule: EST
Tasks Required
- Develop and implement a content strategy aligned with growth and brand goals.
- Create a variety of compelling content formats, including:
Blog Articles: SEO-driven pieces that demystify financial readiness, homeownership, and mortgage processes.
Web Copy: Clear, concise, and persuasive landing pages and product messaging.
Social Media Posts: Platform-specific content that educates and engages across Instagram, Facebook, LinkedIn, TikTok, and more.
Email Campaigns: Drip sequences, newsletters, and partner communications that nurture leads and drive engagement.
Video Scripts: Scripts and storyboards for testimonials, explainers, and educational shorts.
Sales & Partner Assets: One-pagers, presentations, and case studies that support business development and co-marketing.
- Tailor content for key segments, including:
- First-time homebuyers
- Individuals denied mortgage applications
- Realtors and lenders
- Community organizations
- Conduct keyword research and implement SEO best practices to boost organic visibility.
- Continuously monitor and optimize content based on performance data.
- Maintain a cohesive brand tone across all content assets, ensuring clarity, empathy, and trustworthiness.
- Own and manage a content calendar to ensure regular, timely delivery of fresh content across platforms.
- Track content performance using analytics tools.
- Report on key metrics such as engagement, conversions, traffic, and user growth to inform future content strategy.
- Partner with growth, product, and leadership teams to align content with broader campaigns, feature launches, and strategic goals.
- Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
- Minimum 4 years of content marketing or editorial experience with a proven track record of creating high-performing content.
- Fintech Knowledge: Must have experience in fintech, financial services, or personal finance platforms — you understand the unique regulatory, emotional, and educational nuances involved.
- AI Proficient: Familiar with AI tools (e.g., ChatGPT, Jasper, GrammarlyGO, Notion AI) and how to integrate them into your workflow to scale without sacrificing quality.
- Experience with content management systems (e.g., Webflow, WordPress).
- Familiarity with email platforms like Mailchimp or HubSpot.
- Basic knowledge of the mortgage or real estate industry.
- Fintech or Startup Fluent: You've worked in a startup or fintech setting and understand how to write for trust, clarity, and compliance.
- Empathetic Storyteller: You can connect with people through authentic, human-centered content.
- SEO-Driven: You know how to create content that ranks and converts.
- Audience-Centric: You tailor messaging to different user needs and emotional drivers.
- Self-Starter: You take initiative, manage multiple content streams, and deliver high-quality work with minimal oversight.
- Detail-Oriented: You catch errors others miss and ensure brand consistency at every level.
- Mission-Aligned: You're driven by a passion for financial empowerment and inclusive homeownership.
