Marketing Communications Specialist (Writer)

Mapúa University (MU) is one of the top Engineering schools in the Philippines. With ABET-accredited programs delivered through cutting-edge methods and state-of-the-art facilities, Mapúa trains and forms individuals to possess important knowledge, skills, and values, collectively known as outcomes, that will make them globally competitive and truly qualified to serve a wide range of professions in different fields. Mapúa is a member of Yuchengco Group of Companies (YGC).

Just recently, Mapúa University entered a partnership with Cintana Education, a global leader in international education, and Arizona State University, a top 1% global university ranked as the most innovative university in the U.S. The purpose of this partnership is to transform Mapúa University, which is known today for excellence in engineering and technology into a comprehensive university with a newly positioned and enhanced Business School and a new Medical and Health Sciences School.

MARKETING COMMUNICATIONS SPECIALIST/WRITER (INTRAMUROS CAMPUS)

*THIS IS A STAFF/ENTRY-LEVEL POSITION

*WRITING PORTFOLIO REQUIRED. Please send to [Confidential Information] and [HIDDEN TEXT]

Overview of Responsibilities:

Content creation

• Conceptualizes and develops well-crafted copies for marketing and advertising campaigns of the brand following the marketing and admissions strategy of the university. Copies are for, but not limited to, social media content, web content, brochures, and product catalogs, and scripts for video campaigns.

Campaign Development

• Develops creative concepts and ideas for the digital marketing campaign of the university, supporting brand awareness and lead generation.

Editing and Proofreading

• Reviews, edits, and proofreads all printed and digital contents/materials of the brand.

Project Management

• Manages and leads marketing events and projects designed to increase brand awareness and lead generation.
• Works closely with the graphic artists to ensure the production of cohesive and visually appealing content.

Qualifications:

A. Education: Bachelor's degree holder preferably in Mass Communication, Communication Arts, Journalism, Marketing, Advertising, or Creative Writing

B. Required Skills/Competencies: Exceptional writing skills, keen attention to detail, creative and strategic thinking, research, customer relations, time management, knowledge of social media and other digital media platforms, computer literacy

C. Work Experience: 1-2 years of relevant work experience; experience in an advertising agency is preferred but not required. Fresh graduates are welcome to apply.

Benefits Upon Regularization:

• Additional monthly allowance
• Health and life insurance coverage
• Undergraduate scholarship for a qualified dependent
• Paid leaves

Job Type: Full-time

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Manila: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)