Marketing & Communications Manager

Marketing & Communications Manager

Location: Singapore | Experience: 10+ years | Employment: Full-time

About Us

We are building a new-generation leadership development venture focused on transforming how CEOs and senior executives lead, grow, and create lasting impact. Through our bespoke, evidence-informed solutions, we integrate leadership intelligence, human potential, organisational transformation, and technology.

As an early-stage venture, we seek a resourceful, hands-on marketing professional to build our brand, strengthen market presence, and create visibility from the ground up.

The Role

Working directly with the Founder & CEO, you will execute marketing, brand communications, digital content, PR, and media relations. A key priority is building the founder's visibility through media interviews, podcasts, speaking engagements, and thought leadership.

This is a hands-on role for someone who can work independently, take initiative, and deliver results without relying on a large team.

Key Responsibilities

Brand & Marketing

• Develop brand positioning, messaging, and marketing initiatives that differentiate our offerings.
• Translate our vision, proprietary methodology, and leadership development programmes into compelling market-facing content.
• Create corporate presentations, brochures, website content, and marketing materials.

Digital & Content Marketing

• Manage LinkedIn and other relevant digital channels, including content planning, publishing, and engagement.
• Create and repurpose posts, articles, newsletters, videos, and thought leadership content.
• Develop content that communicates the founder's expertise and distinctive perspectives.
• Use AI tools to improve content production and marketing efficiency.

PR, Media & Founder Visibility

• Proactively identify and pitch relevant journalists, business publications, podcasts, conference organisers, and speaking platforms.
• Secure opportunities for founder interviews, expert commentary, podcasts, panel discussions, and speaking engagements.
• Prepare media pitches, press releases, interview briefs, and executive profiles.
• Build and maintain a pipeline of media contacts, outreach activities, follow-ups, and potential opportunities.
• Coordinate interviews and amplify published content across relevant channels.

Campaigns & Business Development

• Execute targeted marketing campaigns to build awareness, generate qualified enquiries, and support client acquisition.
• Promote CEO coaching, executive development programmes, workshops, and company initiatives.
• Support executive forums, events, strategic partnerships, and business development activities.

Marketing Operations

• Maintain website content, marketing calendars, media databases, and performance reports.
• Coordinate external designers, agencies, and freelancers when needed.
• Track engagement, media outreach, founder visibility, qualified enquiries, and marketing contribution to business development.

Requirements

• Minimum 10 years of relevant marketing, communications, PR, or digital marketing experience.
• Proven hands-on experience in brand building, content creation, and digital marketing.
• Practical experience in media relations, executive profiling, PR, or securing speaking and interview opportunities.
• Excellent English writing, storytelling, and communication skills.
• Commercially minded, proactive, resourceful, and comfortable working independently in an early-stage business.
• Able to translate business priorities into practical marketing execution.
• Experience in B2B, professional services, consulting, leadership development, or technology is an advantage.
• Familiarity with AI marketing tools and digital analytics is desirable.

What Success Looks Like

Within the first 6–12 months:

• Establish consistent brand positioning and a sustainable content strategy.
• Strengthen digital presence and engagement among relevant executive and corporate audiences.
• Build a targeted network of media contacts, podcast hosts, and event organisers.
• Generate qualified media, interview, and speaking opportunities for the founder.
• Support qualified enquiries, partnerships, and business development through targeted marketing.
• Track outcomes and improve execution against agreed objectives.

How to Apply

• Submit your CV and examples of marketing campaigns, content, or media placements you have personally delivered. Shortlisted candidates will prepare a practical 90-day marketing plan covering brand building, founder visibility, media outreach, and business development support.