Marketing Communication (In-app) (Shopee)
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Job Description
Job Description:
- Responsible for Shopee's push notification management from slot allocation, content creation, performance monitoring, feature improvement initiation
- Coordinate with all campaign owners and regional team with the ability to suggest appropriate visibility for each campaign / initiative types
- Define and build target user segments for content personalization to maximize relevance and commercial result
- Represent TH as a local PIC to work with regional team for new feature improvement
Requirements:
- 0-2 years of experience in E-commerce, Content Operations, Digital Marketing, or App Operations. (Fresh Graduate is welcome.)
- Analytical Mindset : Comfortable working with data to understand user behavior and campaign performance
- Data-driven : able to make informative business decision based on sufficient data back-up and able to translate qualitative measures into a quantifiable metrics
- Able to work on simple automation process / tools to optimize team workload and reduce errors
- Has experience in working campaign operation
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