Independently lead the end-to-end conceptualisation, planning, and execution of assigned campaigns
Coordinate with various teams on relevant requirements and timelines to:
Create, set up, & ensure high quality of in-app assets (microsites, banners, push notifications, vouchers, deals, and other features)
Ensure campaign is properly communicated across in-app and external channels
Stay updated on pop culture and trends in the Philippine market to align marketing efforts to business needs
Propose initiatives for optimizations of campaigns and internal processes
Generate post-campaign reports and actionable insights for subsequent campaigns
Requirements
Bachelor's Degree, Background in marketing or business management preferred.
Fresh graduates with an interest in e-Commerce; or 1-2 years of work experience in a Marketing role (experience in e-Commerce, telco, FMCG, or previous experience executing front-end app changes preferred)
Good project management skills: Able to cascade and manage timelines so all deliverables required for campaign executions are completed on schedule
Good communication skills: This is a highly cross-functional role, being comfortable initiating clarifying conversations with different co-workers / stakeholders is essential to success
Advanced Google Suite proficiency: the majority of our work is executed on G-suite; essential to be comfortable in it especially Google Sheets
Resilience: Able to work quickly and pivot when necessary. We sometimes have to balance multiple conversations and planning requirements at the same time; must be able to work well under pressure
Detail-oriented: The campaigns specialist has to ensure all assets that go live on the app are error-free, as errors may negatively impact the business or sellers (e.g. wrong vouchers, wrong deals, incorrect sale dates)
Motivated to learn: In time, the Specialist should learn to understand Marketing business priorities and performance metrics deeply; should be open about self-educating
Data proficiency is a plus: Able to analyze performance data and provide insights to optimize marketing tactics
