Lead the execution of in-app campaigns through the creation of campaign wireframes, project follow-through, and coordination across different Monee departments.
Build a deep understanding of the Credit landscape, and develop strategies to grow within the market.
Think beyond existing propositions and build new competitive value propositions.
Strategize and implement platform campaigns- Manage timelines, deliveries and stakeholder expectations throughout the entire process from strategy to delivery.
Research marketing campaign data analysis and operational data, analyze customer acquisition, conversion, and product strategies, and continuously improve key operational metrics.
Partner with cross-functional teams such as product, creative, sourcing to maximize quality, impact and efficiency for all campaign efforts.
Reporting on campaign progress and making adjustments to ensure their success.
Be a customer champion and adopt agile ways of working.
Requirements
Bachelor's/College Degree; focus on Business/Marketing preferred.
Minimum 3-5years of non-internship work experience in a Marketing role; past experience in FinTech, e-Commerce, Telco, or FMCG preferred.
Experience using data and metrics to drive improvements.
Experience building, executing and scaling cross-functional marketing programs.
Strong project management skills.
Good team players kills and who can work well within a matrixed org structure, communicating with multiple stakeholders.
Thorough and detail-oriented.
Strong ownership- Able to work quickly and pivot when necessary.
At least 1 year of experience in a marketing role within Fintech/Credit products/BFSI is a plus.
Track record in segment management/persona marketing and a good understanding of digital payments/credit products would be highly preferred.
