Marketing & Business Development Specialist

JOB SUMMARY:

The Marketing and Business Development Specialist plays a critical role in driving brand visibility, identifying market opportunities, expanding revenue channels, and supporting overall organizational growth. The role achieves this through targeted business development, in-house content creation, seamless digital administration, and comprehensive event management.

KEY RESPONSIBILITIES:

Business Development & Lead Generation

• Conduct continuous market intelligence and data mining to track industry trends, competitor activities, market dynamics, and emerging news within the plastic manufacturing sector.
• Build and maintain collaborative relationships with government agencies, industry associations, and relevant plastic manufacturing organizations to support regulatory compliance, sustainability initiatives, and business expansion.
• Support ongoing business development initiatives, strategic partnerships, and new market expansion campaigns.
• Perform targeted outreach and systematic research to generate qualified sales leads for the sales team.
• Partner with the sales team to support prospective customer meetings and gather first- hand market insights during client interactions.
• Assist sales in rolling out and introducing new products or service offerings to both existing accounts and new prospects.

Brand Protection

• Collaborate closely with the internal Intellectual Property (IP) department to coordinate the registration, protection, and timely renewal of company trademarks, logos, and brand assets.
• Ensure all marketing materials, promotional campaigns, and brand touchpoints adhere strictly to legal and registered IP standards.

Content Creation

• Conceptualize and create visual and written marketing assets using digital tools aligned with the organization's brand identity, voice, and visual guidelines.
• Plan, execute, and monitor comprehensive social media strategies and integrated communication campaigns.
• Assist in developing and implementing pull marketing programs designed to increase inbound brand interest and demand.

Digital Administration

• Manage and maintain the organization's website via the WordPress backend to ensure high uptime, optimal loading speeds, and seamless performance.
• Oversee and update official social media channels, aligning content with current marketing campaigns and brand guidelines.
• Regularly update website front-end content, including product listings, service offerings, and promotional collateral.
• Monitor website and social media performance analytics to gather strategic market insights.

Event Management

• Execute operational legwork, logistics, and planning for promotional events, trade shows, industry exhibits, and educational seminars.
• Manage customer engagement efforts across touchpoints to build long-term client relationships and elevate retention.

QUALIFICATIONS:

• Graduate of Bachelor in Business, Marketing, Chemistry, Chemical Engineering and other related courses.
• Strong written and verbal communication skills with the ability to convey information clearly and professionally.
• Exceptional people skills with a proven ability to build rapport and foster client/team relationship.
• Computer literate with hands-on proficiency in standard workplace applications and digital tools.
• Valid driver's license with a clean driving record and full capability to drive for work purposes.