Marketing Automation Specialist (Salesforce Marketing Cloud) - Hybrid/Nightshift

Infinit-O is the trusted, customer-centric, and sustainable leader in Business Process Optimization. We empower finance and healthcare organizations to thrive in a digital-first world by combining specialized industry expertise and innovative technology for 20 years.

We navigate complex industry landscapes to drive transformative outcomes, helping businesses streamline operations, enhance customer experience, and achieve sustainable growth backed by a world-class Net Promoter Score of 75. Our approach combines operational efficiency with a human-centered ethos, ensuring sustainable value creation for our clients and team members.

As a Certified B Corporation, Infinit-O is committed to the highest standards of social and environmental performance, accountability, and transparency. We embed these values into every aspect of our operations—aligning business success with a positive impact on our clients, people, and communities.

Our commitment to Diversity, Equity, and Inclusion (DEI) is integral to our mission. We believe that building inclusive, equitable teams is not only the right thing to do—it is also essential for driving innovation and better business outcomes. We actively promote equal opportunity through inclusive hiring practices, continuous learning programs, and regular equity assessments to ensure a fair and empowering workplace for all.

Key Responsibilities:

• Utilize Marketing Automation/CRM tools (i.e. Salesforce Marketing Cloud) to ideate and execute omni-channel campaigns, including but not limited to, email campaigns, push notifications, SMS, and automated marketing journeys

• Report on campaign performance including open rates, click-throughs, unsubscribes, and conversion and derive insights and learnings—every metric tells a story, and it will be your responsibility to pull and share the insights that will drive campaign improvements

• Project manage a large volume of campaigns and communicate with internal and external stakeholders for reviews and approvals—guide the creative, copy, and development teams to produce designs that share a cohesive and logical brand story

• Work closely with our Salesforce team to communicate automation requirements and troubleshoot automation issues in Salesforce Marketing Cloud

• Ensure compliance and best practices with CASL, CAN-SPAM and GDPR legislations, as well as customer data and privacy policies

• Collaborate with cross-functional teams Interpret customer data to identify triggers to apply to marketing automations to drive the right behaviors; leverage segmentation approaches to personalize communications and campaigns

• Support campaign optimization through A/B testing and experimentation

• Test and iterate on ideas to drive app adoption and engagement—utilizing your mindset for constant improvement and optimization (this is critical!)

• Assisting with the implementation and integration of new MarTech solutions.

Requirements

• 1+ years of experience in the workforce (marketing or engagement as a plus)

• Previous experience with Email Marketing / CRM (ideally, Salesforce Marketing Cloud. SQL experience is a bonus!) and push notifications. You know how to pull together a campaign from ideation through to building, testing, deploying and reporting

• Previous experience on managing projects, workback schedules and communicating to clients around it. (JIRA knowledge a plus)

• Strong understanding on how to drive meaningful and engaging user experiences via marketing automation; you know how to segment audiences to ensure messaging and communications are relevant

• Strong analytical skills and a high comfort level working with data (experience building reporting in Looker is a bonus!)

• Experience planning, executing and analyzing dynamic marketing campaigns

• Strong organizational and project management skills are needed to manage multiple tasks, prioritize effectively, and meet deadlines

• Outstanding written communication skills

• Strong multi-tasker who can balance it all in a fast-paced, feedback-driven environment

• Basic web-development experience (HTML, CSS and AMPScript)

• Health Care or Insurance is a plus