Marketing Automation Specialist

JOB OVERVIEW: The Customer Relationship Management (CRM) Officer is responsible for running day-to-day CRM campaigns in collaboration with different teams by segmenting our first-party data across 3 moments of truth into different customer profiles, target customer profiles with relevant and personalized communications to ensure customer retention, satisfaction, and delight.

QUALIFICATIONS:

-Candidate must possess at least a Bachelor's/College Degree in Business Studies/Administration/Management or Communication

-Knowledge and understanding of tools: SQL server, Salesforce cloud, Google Analytics, Google Tag Manager

-Has clear understanding of basic data structure and data capture processes

-Basic Project Management skill (web / app/ CMS development)

-Experience in CRM marketing at an online subscription business (e.g. gaming, telecommunications, entertainment or other relevant industry) is an advantage

-Willing to report to work onsite (Ortigas, Pasig)

HAS KNOWLEDGE IN:

-Salesforce Marketing Cloud: Email send-outs, report extraction

-Microsoft Excel: Data sorting, analysis, and cleanup

-Microsoft PowerPoint: Report creation and presentation

-Promotexter: Viber send-outs, report extraction

-Data Analysis: Email/Viber campaign performance, customer behavior analysis

-Content Ideation: Developing content to build client relationships and boost engagement through promotions