About Us
Mama's Choice is a trusted care brand dedicated to every stage of motherhood from pregnancy to postpartum and beyond. We offer safe, natural, and halal-certified products specially formulated for mums and babies.
With a mission to make fulfilling motherhood accessible to all, we deliver high-quality essentials at reasonable prices, ensuring every mother can care for herself and her little one with complete peace of mind.
About the Role
Seeking a digital-savvy, data-driven Marketing Associate based in Manila to drive revenue growth. You will manage affiliate programs and high-impact KOL collaborations, analyzing performance metrics to ensure market leadership. Ideal candidates have a can-do attitude and a passion for e-commerce and creators.
Key Responsibilities
- Develop and execute strategies to drive revenue via online marketing channels; including but not limited to affiliate programs, KOL collaborations, creator partnerships, livestreams and social media.
- Handle the full lifecycle of creator relationships; from scouting and onboarding to content direction and performance-driven incentives – to drive brand awareness and conversion.
- Analyze performance and track key metrics across all online marketing channels. Utilize data-driven insights to refine strategies, improve Return on Investment (ROI), and pinpoint growth opportunities.
- Conduct competitive benchmarking and stay ahead of digital marketing trends to keep our brand at the forefront.
- Generate performance reports and share actionable insights with internal teams.
- Support broader marketing initiatives, including brand campaigns, events, and cross-functional projects.
Requirements
- Approximately 3 years of professional experience. Prior experience in consumer brands, e-commerce, or digital marketing agencies is a plus.
- Fluent in English and Tagalog is essential.
- Must be proactive, positive, and eager to learn in our fast-paced environment. Requires managing multiple projects simultaneously, driven by a passion for the mom & baby, e-commerce, or digital marketing industry.
- You enjoy problem-solving to spot patterns and interpret data into actionable insights.
- A natural relationship-builder, you will collaborate effectively with both internal teams and external stakeholders, including creators, partners, and vendors.
- Strong content creation skills to produce engaging content.
- Social media-savvy to understand latest marketing trends and customer behavior.
