Lead the development and execution of integrated marketing campaigns across Luzonincluding digital, in-store activations, and regional promotionsto drive brand awareness and foot traffic.
Ensures cohesive branding and campaign delivery.
Coordinate with external partners (media agencies, designers, vendors) to produce marketing materials and event collateral.
Monitor and analyze campaign performance and KPIs; provide reports on ROI, consumer behavior trends, and competitor insights.
Oversee in-store merchandising and promotional displays to enhance customer experience and brand consistency.
