Job Summary:
The Marketing and Communications Specialist is responsible for strengthening, recruiting, and managing Summit Media's network of influencers while addressing client requirements and evolving needs within the KOL marketing landscape. The role also leads the creation and execution of Summit Media Online's corporate communications, public relations, and strategic partnership initiatives. This includes ensuring the timely delivery of corporate messaging, strengthening institutional and media relationships, and managing influencer and KOL programs that enhance brand visibility, reputation, and earned reach.
I. Marketing Key Responsibilities (Influencer)
- Develop and execute influencer marketing strategies and creative campaigns
- Curate, negotiate, and implement KOL-led advertising projects
- Recruit and manage contract negotiation and onboarding of influencers
- Able to think of the new strategic ways to present and package Summit KOLs
- Manage and execute Summit's own KOL campaign initiatives
- Respond and manage influencer's concern in a timely manner
- Liaising with the Revenue team to create and coordinate KOL pitches or KOL recommendations for the client
II. Communications Key Responsibilities (Corporate PR)
- Create, and execute agreed calendar within SLA on Corporate Accounts
- Develop and manage school partnerships to strengthen institutional presence
- Establish and maintain media partnerships to expand collaboration opportunities
- Build and nurture relationships with agency partners and external stakeholders
- Identify opportunities that strengthen Summit Media's brand positioning
- Support marketing amplification across all Summit title inventories (ACE)
Qualifications:
- Degree in Marketing, Communications, Public Relations or any related files
- 1-2 Year Experience in working in an agency set-up an advantage
- Self-driven, ambitious, and social-savvy
- Able to represent Summit in managing all community communications
- Able to screen content output for quality - Summit Media standards
- Able to build good relationships with creative professionals and content creators
- Excellent verbal communication and interpersonal skills
- Attention to detail, critical-thinker and problem-solver
- Strong decision-making skills
