The Marketing Analytics & Insights Manager plays a critical role in driving business success by leading the analysis of marketing initiatives and its contribution to traffic across all digital platformsincluding the corporate website, mobile app, and other touchpoints. The primary focus of this role is to uncover insights from user behavior, traffic patterns, and conversion data of traffic to different Home Credit platforms with the goal to optimize marketing effectiveness, enhance digital experience, and support strategic decision-making.
What You Will Do
Web Traffic & Performance Analysis
- Lead the monitoring and analysis of all online traffic sources across digital platformsincluding the corporate website, mobile app, and other touchpoints. Identify user behavior patterns, traffic drivers, and conversion trends to inform strategic decisions and optimize digital performance.
Industry Benchmarking
- Conduct regular benchmarking of Home Credit's digital performance against industry standards and competitors. Analyze metrics such as traffic sources, engagement rates, conversion benchmarks, and user experience trends to identify gaps and opportunities. Use insights to inform strategic planning, enhance digital competitiveness, and support continuous improvement across marketing initiatives.
Data Insights and Reporting
- Deliver timely and accurate ad hoc reports and build intuitive dashboards that provide actionable insights for Marketing and Communications teams. Ensure data is aligned with business goals and supports performance tracking across digital channels.
- A/B Testing on the Website: Design, execute, and analyze A/B tests on web pages and digital assets to evaluate performance variations, optimize user experience, and improve key metrics such as engagement, conversion rate, and organic traffic.
- Website Feature Deployment: Coordinate with internal teams to advocate for and facilitate the timely release of new website features and updates, ensuring alignment with business goals and enhancing user experience, engagement, and conversion.
- Advanced Product Analytics: Perform in-depth analysis on user journeys, customer lifecycle, and conversion metrics for a wide range of products offered via the mobile app (e.g., gadget loans, cash loans, credit cards, Smile Rewards, games, etc.), identifying trends and actionable insights that drive business growth.
- Campaign Support and Optimization: Collaborate with Campaign Managers to define customer segmentation strategies, extract and target the right audience, and provide comprehensive post-campaign analysis to assess performance and optimize future campaigns.
- Cross-functional Collaboration: Partner with Business Analysts, Finance Analysts, and Data Engineers to gather, integrate, and clean data from various sources to enable robust, data-driven decision-making across marketing initiatives.
- Strategic Reporting: Own the creation and delivery of regular, high-impact reports, ensuring accuracy, consistency, and timeliness. Provide ongoing data governance and ensure reports are aligned with business goals and KPIs.
- Leadership and Mentoring: Provide mentorship and guidance to junior analysts, helping to elevate the team's overall analytical capabilities and fostering a culture of continuous improvement and data-driven thinking.
What You Should Have
- Regional/foreign experience (SG, India, Malaysia)
- At least 5 years of relevant work experience in Analytics or Reporting or Business Intelligence from Marketing organizations or Advertising/Digital Agency.
- SQL expertise ability develop and maintain scripts, procedures, etc.
- Data storytelling be able to visualize and communicate data in an easily understandable manner
- Knowledge in using GA4
What Can Set You Apart
- Working experience in a fintech company
- Knowledge in Firebase, Hadoop, and/or Appsflyer
What You Will Enjoy
- Permanent dayshift schedule
- Up to 20% variable performance-based bonus
- HMO on Day 1 / HMO with dependents
- Access to mental health coverage and wellness partners
- Wellness Leave and Birthday Leave benefits
- Internal Career mobility
- Opportunity to work and train in our international offices
Empower Filipinos with innovative financial solutions at Home Credit Philippines. Click Apply Now and join a company where there are #NoSmallRoles and everyone is important.
At Home Credit Philippines, we believe that everyone has something special to offer. Our motto No Small Roles, Everyone is Important is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.
We're all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.
When it comes to hiring, everyone gets a fair look. It doesn't matter where you're from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.
Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.
