Marketing Analyst (CRM)/Marketing Campaign Analyst to join our dynamic marketing team. This is a
full-time onsite position based in
Mandaluyong City, Metro Manila, operating on a
night shift schedule.
Responsibilities
Key responsibilities
- Analyze customer relationship management (CRM) data and marketing campaign performance metrics to identify trends, insights, and optimization opportunities
- Monitor and evaluate the effectiveness of direct marketing campaigns across multiple channels, including email, social media, and digital platforms
- Prepare detailed reports and dashboards presenting campaign performance, ROI, and actionable recommendations for senior marketing stakeholders
- Conduct A/B testing and statistical analysis on marketing materials, messaging, and targeting strategies to improve campaign outcomes
- Collaborate with marketing teams to develop and refine customer segmentation strategies and targeted campaign initiatives
- Maintain and update CRM databases, ensuring data accuracy, integrity, and compliance with data protection regulations
- Support the creation and execution of marketing campaigns, including audience identification, list management, and campaign tracking
- Identify and implement process improvements to enhance marketing efficiency and campaign delivery timelines
- Provide insights and recommendations based on customer behavior analysis to inform marketing strategy and customer engagement initiatives
Qualifications
What we're looking for
- Proven experience in marketing analysis, CRM management, or direct marketing roles, preferably within a BPO, digital marketing, or customer-focused environment
- Strong analytical and problem-solving skills with proficiency in data analysis tools and platforms (Excel, Google Analytics, Tableau, or similar)
- Solid understanding of CRM systems, marketing automation platforms, and customer segmentation methodologies
- Experience with campaign performance analysis, metrics tracking, and KPI development
- Excellent knowledge of direct marketing channels, including email marketing, digital advertising, and customer acquisition strategies
- Strong attention to detail with the ability to manage multiple projects and data sets simultaneously
- Excellent written and verbal communication skills with the ability to present findings clearly to both technical and non-technical audiences
- Proficiency in Microsoft Office Suite and data visualization tools
