At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don't always approve of what we do, but the millions of people we've entertained over the years do.
The Ad Specialist role is for experienced paid media operators. The Ad Specialist will be responsible for supporting the paid media team by building, QA'ing and launching high volumes of finalized creative in Meta Ads Manager and including but not limited to AppLovin and TikTok. They will also be responsible for various tasks including but not limited to: tracking certain types of spend and segments, scheduling and implementing budget changes and/or overnight spend pauses, categorizing post purchase survey data, and more. The ad specialist is expected to already understand how paid media accounts function and how ads should be built correctly.
What you will be doing:
Ad Building Specialist
Build & launch all finalized stills, videos & ad copy correctly across platforms (50-150 ads per week) ensuring all best practices are applied and QA'd before launching
Review assets and make smart execution decisions on landing pages, shop tags, creative enhancements, etc
Complete ad builds within 24 hours of receiving assets (excluding weekends)
Ensure ad copy and settings are error-free
Proactively flag platform changes, UI updates and bugs or issues discovered through daily use
Troubleshoot issues independently before escalating when a launch is blocked
Communicate as needed with the paid media team
Test and implement nightly ad pauses during inefficient hourly windows
Ensure post purchase survey data is correctly categorized
Updating audience files
Coordinating relaunches and best of rest ad set relaunches
Requirements
Must Have
Hands-on experience building ads directly in Meta Ads Manager
An understanding of how paid media accounts are structured
Works with a sense of urgency - 24 hour turn around time for ad builds (not including weekends)
Fluency in English with excellent written and verbal communication
Strong attention to detail & organizational skills
Ability to troubleshoot independently
Sense of humor - You will be watching lots of videos of models in our underwear
Drive to learn new platforms and work independently
Nice To Have
Experience building ads in TikTok and AppLovin
Benefits
Competitive salary paid in USD
Fully remote international candidates welcome
Flexible PTO, no accrual needed
Flexible working hours focus on results
Access to all tools and resources required to be successful
A collaborative team that works hard, has fun, and takes pride in doing both
