Marketing Administrative Assistant

We are looking for an organized, proactive, and digitally skilled Virtual Marketing Assistant to support the marketing activities of a U.S.-based real estate business.

The ideal candidate will have experience with social media posting, website management, email marketing, blogging, and lead generation. This role will be responsible for taking existing materials—such as property information, videos, current deals, events, and business updates—and ensuring they are properly formatted, published, distributed, and kept current across all digital channels.

• Flexible Work Setup: Flexible working hours; must be available as needed based on the client's schedule and requirements.

Experience supporting the U.S. real estate industry is strongly preferred. Video editing experience is a plus but is not required.

Key Responsibilities:

Social Media Management & Posting

• Post and manage approved materials across Instagram, Facebook, LinkedIn, Google Business Profile, and YouTube.
• Schedule posts according to the established marketing calendar.
• Ensure posts are properly formatted for each platform.
• Maintain consistency in branding, messaging, links, and calls to action.
• Monitor comments, messages, engagement, and audience activity.
• Maintain an organized schedule of upcoming and completed posts.
• Track basic performance metrics, including reach, engagement, views, and inquiries.

Blog & Website Management

• Take existing video content and turn it into a professionally written blog post.
• Format and upload blog posts to the company website.
• Maintain and regularly update the website.
• Add upcoming events, announcements, and relevant business information.
• Update sold properties and other property information.
• Create new website pages when needed.
• Update existing pages, images, links, property details, and other website information as required.
• Ensure website information remains current, professional, and accurate.
• Apply basic SEO practices when uploading and formatting blog posts.

Monthly Email Marketing

• Prepare and distribute a monthly email/newsletter highlighting current business activities.
• Include information such as current deals and opportunities, recently sold properties, upcoming events, market updates, new blog posts, and other relevant news.
• Format and organize the email using the company's email marketing platform.
• Maintain and update email distribution lists.
• Track basic email performance, including open rates, clicks, and engagement.

Lead Generation & Prospecting

• Conduct online research to identify potential buyers, sellers, investors, referral partners, and other real estate prospects.
• Support lead-generation activities through LinkedIn, social media, email, and other approved channels.
• Research and organize prospect information.
• Maintain accurate lead information within the company's CRM or tracking system.
• Develop prospect lists based on defined target markets and criteria.
• Track leads, responses, and follow-up activities.
• Identify potential opportunities generated through social media, website inquiries, and marketing campaigns.

Digital Presence

• Maintain and update the client's LinkedIn presence.
• Publish approved professional and real estate-related posts.
• Build connections with relevant prospects, investors, business owners, referral partners, and industry professionals.
• Maintain the company's Google Business Profile.
• Maintain and update the company's YouTube presence and upload videos as required.

Required Qualifications:

• Previous experience as a Virtual Marketing Assistant, Digital Marketing Assistant, Real Estate Virtual Assistant, or similar role.
• Experience posting and managing Instagram, Facebook, LinkedIn, Google Business Profile, and YouTube.
• Experience managing and updating websites.
• Ability to convert existing information or video material into blog posts.
• Experience uploading and formatting blog posts.
• Experience with email marketing/newsletter platforms.
• Experience with lead generation and online prospect research.
• Strong written English and proofreading skills.
• Strong organizational and time-management skills.
• Excellent attention to detail.
• Ability to work independently and manage recurring responsibilities with minimal supervision.
• Reliable internet connection and appropriate equipment for remote work.

Preferred Qualifications/Plus Skills:

• Previous experience supporting a U.S. real estate agent, broker, brokerage, investor, or real estate company.
• Video editing experience is a plus, particularly with Reels, YouTube Shorts, and other short-form social media videos.
• Familiarity with Canva, CapCut, Adobe Premiere Pro, Descript, or similar tools.
• Experience with WordPress, Squarespace, Wix, or similar website platforms.
• Experience with Mailchimp, Constant Contact, HubSpot, or similar email marketing platforms.
• Familiarity with real estate CRM systems.
• Basic understanding of SEO and website optimization.
• Experience managing Google Business Profile.

Ideal Candidate

We are looking for someone who is organized, resourceful, dependable, and proactive. The ideal candidate should be able to take ownership of recurring marketing activities rather than requiring detailed instructions for every task.

This person should be comfortable receiving property information, videos, current deals, events, and other business updates and ensuring that everything is properly posted, uploaded, distributed, and maintained across the appropriate channels.

Most importantly, we want someone who can independently keep the company's digital presence current, organized, and professional while helping generate new business opportunities through consistent marketing and lead-generation activities.