We are looking for a Marketing Activations and BTL Manager for KIA who will lead the development and execution of on-ground brand activation strategies that drive awareness, engagement, and measurable business results.
This role plays a critical part in translating brand strategy into immersive, high-impact experiences—from product launches and nationwide activations to dealer and in-store campaigns. You will collaborate closely with Sales, Marketing, Product, and Dealer teams to ensure brand consistency, optimize customer engagement, and deliver tangible outcomes in foot traffic, leads, and sales.
Key Responsibilities:
- Develop and execute brand activation and BTL plans that bring the brand story to life across all touchpoints.
- Oversee dealer marketing, including showroom branding, POS materials, and seasonal thematic campaigns, ensuring timely and consistent execution.
- Organize experiential marketing events and activations, coordinating with internal teams and external agencies for flawless implementation.
- Monitor the Activations & BTL budget, ensuring all spending is tracked, within limits, and aligned with ROI objectives.
- Act as the main point of contact for brand partnerships, planning and executing collaborative programs.
- Represent the brand in internal and external events, maintaining high visibility and brand integrity.
- Travel frequently (land and air) to dealer locations, activations, and events to ensure consistent brand representation.
Ideal Candidate Profile:
The ideal candidate has extensive experience in brand activations, experiential marketing, or BTL campaign management—preferably in the automotive or consumer sector. They possess excellent project management, stakeholder management, and communication skills, with the ability to translate brand strategy into impactful customer experiences. Strong analytical skills and the ability to measure campaign performance and ROI are highly valued.
Why Join Us:
This is a highly strategic role at the heart of KIA's marketing efforts. As Brand Activations Manager, you will directly influence customer perception, drive engagement across multiple channels, and contribute to sales growth. You will work with cross-functional leaders, manage key dealer and agency relationships, and play a pivotal role in shaping the brand experience nationwide.
