The Overseas Market Manager, Commercial Vehicles is responsible for developing and expanding Weichai's commercial vehicle business in the Philippines. The role will focus on OEM development, distributor management, fleet customer development, market intelligence, product promotion, customer relationship management and sales growth.
The position will work closely with Philippine commercial vehicle OEMs, distributors, dealers, fleet operators, transportation companies, and strategic customers, while coordinating with Weichai's domestic product, sales, engineering and service teams.
Key Responsibilities:
Overseas Market and Competitor Analysis
- Monitor Philippine's commercial vehicle, truck, bus, mining, logistics, construction and powertrain markets.
- Analyse customer requirements, industry trends, vehicle applications, competitor activities and market developments.
- Conduct systematic competitor benchmarking covering engine performance, fuel efficiency, durability, emissions, pricing, warranty, service capability and total cost of ownership.
- Monitor Philippines regulatory and technology developments affecting commercial vehicles, engines, emissions, imports and localisation.
- Identify high-potential market segments and recommend product positioning strategies.
Customer Relationship and Business Development
- Develop and maintain strong relationships with Philippine's commercial vehicle OEMs, distributors, dealers, fleet operators, logistics companies, mining companies and strategic accounts.
- Identify and develop new OEM, distributor, fleet and industrial customer opportunities.
- Conduct customer visits, product presentations, technical-commercial discussions, demonstrations and negotiations.
- Support customer RFQs, product specifications, application matching, quotations and order conversion.
- Develop strategic accounts and increase Weichai product penetration across key customer segments.
- Identify opportunities in heavy-duty transportation, mining, construction, logistics and other high-power applications.
Cross-functional Coordination and Product Development
- Coordinate closely with Weichai domestic product, engineering, sales, manufacturing and technical teams.
- Communicate Philippines customer requirements and market feedback to relevant internal departments.
- Support product application engineering, customization, localisation, testing and validation.
- Coordinate new product introduction and product launch activities.
- Support export order execution and ensure effective communication between customers and internal teams.
Product Flow and Service Coordination
- Monitor product flow, sales performance, customer orders, inventory and market demand.
- Coordinate with distributors, dealers, and service teams to ensure effective technical and after-sales support.
- Monitor field performance, warranty claims, customer complaints and service requirements.
- Support the development of local service networks and technical capabilities.
- Identify service gaps and provide recommendations to improve customer satisfaction and product reliability.
Market Expansion and Performance Improvement
- Develop and implement Philippines market expansion initiatives.
- Identify opportunities in commercial vehicles, mining, logistics, construction and other strategic applications.
- Track sales, market share, customer development, product penetration and competitor performance.
- Evaluate market performance and recommend corrective actions.
- Contribute to achieving sales, market share, customer acquisition, OEM development and product promotion targets.
Requirements:
- Bachelor's degree or above in Internal Combustion Engines, Mechanical Engineering, Automotive Engineering, Marketing, or a related discipline.
- Native-level Filipino/Tagalog and strong English proficiency; conversational Chinese sufficient for business communication is preferred.
- Relevant experience in R&D, sales, product development, manufacturing processes, technical sales, or related functions within the engine, automotive, commercial vehicle, powertrain, heavy equipment, mining, or related industries.
- Experience working with commercial vehicle OEMs, distributors, fleet operators, mining companies, or logistics companies is highly preferred.
- International business or overseas market development experience is an advantage.
- Good understanding of Philippines commercial vehicle and heavy-duty vehicle market.
- Experience with mining, logistics, construction, or other heavy-duty applications is an advantage.
- Strong understanding of internal combustion engines, new energy power systems, powertrains and related technologies.
- Good knowledge of Weichai products, technical specifications and performance parameters.
- Ability to assess product competitiveness based on technical, commercial and customer requirements.
- Strong market research, competitor analysis, and customer needs analysis capabilities.
- Familiarity with Philippines vehicle regulations, emissions requirements, import requirements and localisation policies is an advantage.
- Proficient in Microsoft Office and familiar with digital business applications.
- Strong commercial awareness, negotiation, communication, coordination and cross-functional collaboration skills.
- Willingness to travel extensively within Philippines and internationally when required.
