About Us
Rua Seguridad Corp. is an ISO-certified leader in thermoplastic road marking paints, bitumen products, and road safety solutions. Since our establishment in 2006, we have built a strong nationwide presence and a proven track record in supporting major infrastructure projects across the country.
At Rua Seguridad Corp., we are committed to creating a professional and supportive workplace where employees are valued and empowered to succeed.
What We Offer
- Competitive leave and holiday benefits
- Comprehensive health and life insurance coverage
- Opportunities for professional growth and career advancement
- A collaborative and inclusive work environment
- Hybrid work arrangements to support work-life balance
- A culture grounded in strong core values
About The Role
Rua Seguridad Corp. is looking for a
Market Development Manager who can turn promising applications and emerging opportunities into proven, repeatable markets.
This role is focused on
creating new markets for Rua's existing and emerging products. You will identify high potential market segments, win the first customers, validate commercial viability, and build a repeatable sales approach that can eventually be handed over to the Sales or Business Unit team for scale.
This is a
hands on market creation role. We are looking for someone who is comfortable prospecting, meeting customers, testing ideas, handling rejection, working with technical teams, and turning early wins into sustainable business.
Key Responsibilities
Market Development
- Identify and prioritize new applications, industries, and customer segments for Rua's products.
- Identify the best market entry points and develop target account lists.
- Research customer needs, buying processes, competing solutions, and market opportunities.
- Develop and test value propositions based on actual customer needs.
Customer Acquisition
- Personally prospect target customers and build relationships with key decision makers, technical approvers, and influencers.
- Conduct customer discovery meetings and understand their operational and commercial challenges.
- Present solutions, develop proposals, negotiate projects, and close initial customers.
- Build relationships that can lead to repeat business and reference accounts.
Commercial Validation
- Test pricing, value propositions, product or service offerings, and routes to market.
- Evaluate customer willingness to pay and overall commercial viability.
- Learn from customer feedback, objections, and unsuccessful approaches, then adjust the commercial strategy accordingly.
Pilot and Project Commercialization
- Work closely with the Application Development team to identify suitable customers and applications for demonstrations and pilot projects.
- Support pilot design, field execution, and performance validation.
- Own the commercial side of pilots, including customer commitment, pricing, feedback, and conversion into paid projects and repeat orders.
Market Playbook and Handoff
- Develop a repeatable approach for prospecting, selling, pricing, handling objections, and winning customers.
- Define the ideal customer profile, sales process, standard offer, pricing approach, proof requirements, and expected margins.
- Document successful market development strategies into a playbook.
- Train and transition proven market segments to the Sales or Business Unit team for continued growth.
Qualifications
- 5 to 10 years of experience in technical B2B market development, business development, or consultative sales.
- Experience in construction materials, building materials, industrial chemicals, infrastructure solutions, heavy equipment, concrete, asphalt, or related industries is highly preferred.
- Proven experience entering or developing markets where the company had limited or no existing presence.
- Demonstrated ability to personally build early customer adoption and win initial accounts.
- Strong hunter mentality combined with consultative and technical selling skills.
- Strong customer discovery, negotiation, market segmentation, and business development skills.
- Commercially minded and comfortable working with pricing, margins, and business cases.
- Comfortable with experimentation, rejection, ambiguity, and changing direction based on market feedback.
- Able to work closely with engineers and technical teams and translate technical benefits into clear commercial value.
- Strong communication, relationship building, and presentation skills.
- Willingness to spend significant time in the field meeting customers and developing new accounts.
Why Join Rua Seguridad
At Rua Seguridad, you will have the opportunity to
build new markets from the ground up and directly influence the growth of our products and business. You will work closely with commercial and technical teams while having the autonomy to test ideas, engage customers, and turn market opportunities into scalable businesses.
