Role Description
Capgemini's Connected Marketing Operations team delivers frictionless, digitally augmented, data-driven marketing services that drives a more agile connections and seamless experience with customers. This is critical in transforming your business, shaping new consumer values, and driving sales. Our next-generation digital marketing solutions leverage innovative marketing technologies to enrich brand's digital strategy with relevant insights and data, maximize campaign and channel reach, and drive operational excellence and efficiency across the marketing organization.
We are seeking a skilled and detail-oriented Product Data Officer to join our Connected Marketing Services team. Reporting directly to the Senior Product Data Manager, you will play a critical role in supporting the organization and management of product data for a key client in the Consumer-Packaged Goods (CPG) industry. You will work closely with cross-functional teams to ensure that product data is accurate, accessible, and aligned with digital marketing strategies. This position offers a great opportunity to leverage your experience in product data management while contributing to high-impact global marketing campaigns.
Role Overview
As a Product Data Officer, you will be responsible for ensuring the quality, consistency, and accessibility of product data across various platforms. You will assist the Senior Product Data Manager in implementing best practices in data governance and maintaining streamlined workflows. This role requires an individual who is organized, detail-oriented, and capable of collaborating with global teams to ensure product data effectively supports the client's digital marketing initiatives. Your contributions will directly impact the success and efficiency of marketing campaigns within the CPG sector.
General Responsibilities / Accountabilities
- Product Data Management: Organize, maintain, and update product data in the Product Information Management (PIM) system, ensuring it aligns with marketing goals and is easily accessible for teams.
- Data Quality Assurance: Conduct regular audits of product data to ensure its accuracy, completeness, and consistency across platforms. Identify and resolve discrepancies to maintain high-quality data.
- Cross-Functional Collaboration: Work with internal teams (Marketing, IT, Content) and the Senior Product Data Manager to support data integration and ensure alignment of product data with marketing objectives.
- Support Data Governance: Assist in enforcing data governance policies and best practices to ensure product data integrity and compliance with internal standards.
- System Integration Support: Help manage the integration of product data into various digital marketing platforms, ensuring smooth data flow and optimizing automation processes.
- Reporting & Analytics Support: Assist in creating and maintaining data reports and dashboards to monitor product data performance, providing actionable insights for optimization.
- Process Improvement: Contribute to continuous improvement of data management processes, collaborating with the Senior Product Data Manager to identify opportunities for workflow optimization and automation.
- Training & Documentation: Assist in documenting data management processes, guidelines, and best practices. Provide training and support to internal teams to ensure data is managed correctly across platforms.
- Issue Resolution: Actively identify product data issues and work with cross-functional teams to address and resolve them, minimizing any disruptions to marketing activities.
- Ad Hoc Support: Provide additional support as needed for special projects related to product data and digital marketing initiatives.
Skills – needed but not limited to
- Experience: Minimum of 4-6 years of experience in product data management, marketing operations, or related fields, with a strong focus on managing product data in a digital marketing or e-commerce context.
- CPG Experience: Previous experience in the Consumer Packaged Goods (CPG) sector or a similar industry, with a strong understanding of how product data supports marketing efforts.
- Technical Proficiency: Experience working with Product Information Management (PIM) systems and familiarity with other marketing technology stacks. Basic knowledge of data integration and flow automation is a plus.
- Attention to Detail: Strong focus on maintaining data accuracy and consistency across systems, with the ability to identify and resolve data issues.
- Communication & Collaboration: Excellent communication skills, with the ability to work effectively with internal and external stakeholders, translating data-related issues into actionable solutions.
- Problem-Solving: Strong problem-solving skills with the ability to troubleshoot and resolve product data challenges in a timely and effective manner.
- Project Management: Strong organizational skills and the ability to manage multiple tasks and deadlines while maintaining a high level of attention to detail.
- Adaptability: Ability to quickly learn new tools and processes, and adapt to evolving product data management needs within a fast-paced, dynamic environment.
- Bachelor's degree in Marketing, Information Technology, Business Administration, or a related field (or equivalent experience).
Technical skills
- Power BI
- Tableau
- SQL
- Data Visualization
Work Setup
- Amenable to work onsite in Taguig
