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COMPANY DESCRIPTION
The National Volunteer & Philanthropy Centre (NVPC) is the steward of the City of Good vision for Singapore, where individuals, organisations, and leaders come together to give their best for others. Through our brands, programmes, and initiatives, we facilitate partnerships with non-profits, organisations, public sector bodies, and individuals to enliven the giving ecosystem within Singapore. We invite you to join us in building a #CityofGood together.
RESPONSIBILITIES
NVPC is the national agency dedicated to growing a culture of volunteerism and philanthropy in Singapore. By engaging individuals, organisations, communities and leaders across the people, private and public sectors, we seek to create a more caring, inclusive, and compassionate society. Together, we envision Singapore as a City of Good, where everyone is able to give every day and everywhere (3Es), contributing their time, talent, treasure, ties and testimony (5Ts). Learn more at nvpc.org.sg.
This is an exciting opportunity for a passionate and driven individual to be part of an organisation that catalyses institutional-level impact for the economy, society and environment at a national level, as we build a better shared future for Singapore.
As a community builder and sector leader, NVPC seeks to craft a compelling narrative and business case for companies to do well, do right and do good. In this role, you will design and implement effective go-to-market strategies and integrated marketing communications plans across digital channels, social media, marketing partnerships, editorial content and videos to grow our Company of Good network and inspire companies to join the profit with purpose movement. You will be involved in end-to-end campaigns, from planning to content creation and performance optimisation. You will liaise with companies in our network and media vendors to tell impact stories and run purpose-driven campaigns.
Job Responsibilities
1. Develop integrated marketing communications strategies to drive awareness, conversion and advocacy for NVPC's Company of Good programme.
2. Serve as a business partner to internal units by providing strategic marketing counsel and support for a suite of programmes and initiatives aimed at growing corporate volunteerism and adoption of the Company of Good programme.
3. Engage with corporate profiles and stakeholders for media and marketing campaigns.
4. Create and manage content and publicity around Company of Good programmes and events.
5. Drive SEO and increase organic traffic to our website.
6. Manage media planning for integrated marketing campaigns.
7. Liaise with media publishers, content creators and agencies for assets and campaign creation.
8. Develop video content strategy, supported by other teams and vendors.
9. Track website traffic analytics and search performance.
10. Produce thought leadership content.
Key Deliverables
1. Establish NVPC as a catalyst and sector expert in the areas of corporate purpose, ESG and sustainability.
2. Strategise and leverage media partnerships, compelling content and creative campaigns to capture our target audience's hearts and minds, driving the narrative for corporate purpose and raising the awareness and relevance of Company of Good.
3. Build a library of corporate profiles and case studies as real-world success stories that businesses can do well, do right and do good.
4. Continually test, measure, learn and optimise marketing performance to maximise effectiveness of marketing efforts.
QUALIFICATIONSJob ID: 149237467
Skills:
Leadership, Customer Relationships, Entertainment, Public Relations, Customer Service, Ability To Work Independently, vocal, Able To Multitask, Good Communication Skills, Strategy
Skills:
Sales Enablement, Content Creation
Skills:
Google Analytics, Google Tag Manager, Google Ads, Meta Ads, Digital Marketing, Paid Campaign, Sem, Search Engine Marketing
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