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Manager-Liabilities Strategy

Manager-Liabilities Strategy

Ujjivan Financial Services
8-12 Years
Not Disclosed
  • Posted 9 hours ago
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Job Description

  • POSITION DESCRIPTION

JOB TITLE : Manager-Liabilities Strategy

GRADE : AVP-I

DEPARTMENT : Strategy & Transformation

LOCATION : HO

SUB-DEPARTMENT : Strategy & Key Initiatives

TYPE OF POSITION : Full-time

REPORTS TO : Lead-Liabilities Strategy

REPORTING INTO

NA

  • ROLE PURPOSE & OBJECTIVE
  • Support creation and periodically modification of bank's medium to long-term strategy ensuring seamless translation of strategic objectives into actionable business plans and measurable outcomes across all business verticals.
  • To identify, plan, and support execute strategic initiatives that drive sustainable liabilities growth, reduce cost of funds, improve branch and overall profitability in alignment with organizational vision and regulatory requirements.
  • Ensure envisioned outcomes of the identified initiatives are achieved within desired timelines.
  • Monitor and report on key performance indicators to measure the success of strategic initiatives
  • SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

  • Liabilities: 36,000+ Cr.
  • Number of portfolio products: 20+
  • KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business/ Financials

  • Support the annual strategic planning exercise across businesses and quarterly strategy reviews
  • Develop deposit mobilization strategies to support asset growth and optimize cost of funds
  • Oversee the conduct of in-depth market research and competitive analysis to identify growth opportunities and potential threats.
  • Analyze industry trends, best practices and competitive landscape to guide strategic thinking and decisions.
  • Oversee liability portfolio performance including CASA ratio optimization and deposit retention strategies
  • Formulate branch expansion strategies ensuring 25% rural presence requirement

Customer (Both Internal & External)

  • Study customer segments and work with businesses to identify new products and services or recommend changes to current offerings
  • Collaborate with branch teams to improve customer acquisition and relationship deepening initiatives
  • Identify customer experience enhancement initiatives
  • Identify partnership opportunities with fintech companies

Internal Process

  • Management presentations on strategic initiatives and market developments
  • Collaborate extensively internally to ensure the Bank's strategy is effectively structured and embedded so that teams and colleagues know how they contribute to the Bank's overall objectives.
  • Establish governance frameworks for strategic initiatives, ensuring that all new initiatives are monitored for success and aligned with the bank's strategic priorities.
  • Collaborate effectively with Finance team to ensure robust monitoring and reporting of the Bank's progress against its objectives.
  • Develop performance management frameworks to monitor strategic initiatives across business verticals, ensuring timely and effective execution.
  • Provide feedback on required analysis to advance solution development and to support execution of strategic initiatives, digital growth and data-based decisions in day to day working of the bank
  • Analyze risks and complex issues to provide strategic guidance & efficient solutions.
  • Ensure timely submission of all regulatory reports with zero non-compliance instances

Innovation & Learning

  • Research industry best practices and emerging trends in liability management
  • Support organizational transformation and change management initiatives
  • Promote a culture of innovation and data orientation across the bank by encouraging teams to develop creative solutions for business challenges.
  • Foster collaborative working relationships across departments and regions

V. Minimum Requirements Of Knowledge & Skills

Educational

Qualifications

  • Essential: Master's degree in Business Administration (MBA) from reputed institution with specialization in Strategy, Finance, or Banking
  • Preferred: Additional professional qualifications such as CFA, CA, or equivalent
  • Alternative: Master's in Economics, Finance, or related field with demonstrated strategic experience

Experience Range (Years and Core Experience Type)

  • Minimum: 8-12 years of progressive experience in banking, financial services, or strategic consulting.

Certifications

  • Certifications in Strategic Planning, Digital Transformation or Business Analytics will be advantageous

Functional Skills

  • Financial Analysis: Advanced financial modeling, ratio analysis, and performance measurement
  • Strategic Planning: Business plan development, competitive analysis, and market research
  • Data Analytics: Proficiency in data-driven decision making and analytics tools
  • Regulatory Knowledge: Deep understanding of RBI guidelines, banking regulations, and compliance requirements
  • Project Management: Experience managing complex, multi-stakeholder strategic initiatives

Behavioral Skills

  • Strategic Thinking: Ability to analyze complex business scenarios and develop long-term solutions
  • Communication: Excellent presentation and stakeholder management skills for board and senior management interactions
  • Leadership: Strong collaborative leadership style to influence without direct authority
  • Analytical Mindset: Data-driven decision making with attention to detail and accuracy
  • Adaptability: Ability to thrive in fast-paced, regulatory environment with changing priorities

Competencies

  • Business Acumen: Understanding of banking business models, revenue drivers, and risk factors
  • Stakeholder Management: Building relationships across internal teams and external partners
  • Problem Solving: Systematic approach to identifying issues and developing actionable solutions
  • Change Management: Leading organizational transformation and strategic initiatives

VI. KEY INTERACTIONS

INTERNAL

EXTERNAL

  • Bank-wide departments on Products, Processes & Governance
  • All Vertical / Functional stakeholders
  • IT Project Teams
  • Consultants
  • Vertical Heads of Technology Vendors and Fintech Partners

PREPARED BY: TM Team

DATE: 01-09-2025

REVIEWED BY: Deepak Agarwal

DATE: 03-09-2025

LAST UPDATED BY: TM Team

DATE: 17-09-2025

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