Manager, Digital Marketing and Engagement

Role Purpose

The Manager, Digital Marketing & Lead Management is responsible for driving the company's digital marketing initiatives, strengthening customer engagement, and enhancing lead generation and lead management capabilities.

This role will work closely with internal stakeholders and external partners to support digital campaigns, improve customer journeys, develop lead nurturing programmes, and build greater visibility across the lead generation ecosystem. The successful candidate should be proactive, resourceful, analytical and keen to learn, with the ability to translate ideas into action and deliver measurable outcomes.

Digital Marketing

• Support the development and execution of digital marketing initiatives across social media, website and other digital channels.
• Manage and coordinate content updates for the corporate website, ensuring information is accurate, relevant and aligned with business and brand objectives.
• Work with internal and external stakeholders to ensure marketing activities align with business objectives.
• Monitor digital marketing performance and recommend opportunities for improvement.
• Identify emerging digital trends, tools and opportunities that can enhance marketing effectiveness.

Lead Management & Customer Acquisition

• Support the development and enhancement of lead generation and lead management processes.
• Work with lead source owners and stakeholders to improve visibility and governance across lead channels.
• Establish and maintain reporting mechanisms to track lead performance and conversion trends.
• Identify opportunities to improve lead quality, customer engagement and conversion outcomes

CRM, EDM & Customer Journey Development

• Support the planning and execution of EDM and customer engagement initiatives.
• Develop and improve customer and prospect nurturing journeys.
• Explore new ways to engage prospects who have not yet converted.
• Work with stakeholders to develop relevant content and communication strategies across different customer segments.

Analytics & Reporting

• Monitor and analyse marketing and lead performance metrics.
• Prepare regular reports, dashboards and insights for management.
• Translate data into recommendations and actionable business insights.
• Track effectiveness of digital initiatives and customer engagement programmes.

Digital Growth Initiatives

• Support the development of new digital acquisition and engagement initiatives, including emerging platforms and technologies.
• Explore opportunities to strengthen digital lead generation capabilities, including WhatsApp and other customer engagement channels.
• Recommend improvements to processes, systems and customer journeys to enhance business outcomes.

Stakeholder & Agency Management

• Manage relationships with agencies, digital partners and vendors.
• Coordinate with internal stakeholders across functions to deliver marketing initiatives effectively.
• Ensure projects and initiatives are delivered in a timely and collaborative manner.

Qualifications & Experience

• Degree in Marketing, Business, Communications or a related discipline.
• 3 - 5 years of relevant working experience in digital marketing, marketing communications, agency management, customer engagement or related fields.
• Experience in digital marketing, campaign management, customer engagement or social media is preferred.
• Experience in financial services is an advantage but not essential.

Skills & Competencies

• Good understanding of digital marketing and customer engagement principles.
• Strong project management and stakeholder management skills.
• Analytical mindset with the ability to interpret information and identify opportunities.
• Strong communication and presentation skills.
• Self-motivated, adaptable and willing to learn.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with social media platforms, CRM, EDM, analytics tools or digital marketing solutions is an advantage.
• Basic design skills and proficiency in Canva would be an added advantage.

What We Are Looking For

We are looking for someone with a positive attitude, strong learning agility and a willingness to take ownership. The ideal candidate may come from a digital marketing, agency, communications or customer engagement background and is excited about growing their capabilities in digital marketing, lead management, customer journey development and business analytics.